This program provides you with the frameworks, tools, and perspectives that will help you more effectively develop and market new products. Incorporating cutting-edge thinking and best practices in new product development, this program will help you create or improve your organization's process and position your firm to gain a strategic competitive advantage.
During this program, you will:
- Explore how to use the latest techniques to design new product/service offerings that deliver customer value and better meet customers' needs/wants.
- Learn how to develop a new product development process based on market-driven best practices and frameworks.
- Engage in a collaborative learning environment and build your network of experienced business professionals.
Santa Clara University, Leavey School of Business, Santa Clara, CA