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Marketing Certificate

Certificate in Productizing Innovation

Sign up and Earn an “Executive Certificate in Productizing™ Innovation”

Become One of Silicon Valley’s Technical Elites

Prod-uct-ize (verb) Productizing: Make or develop (a service, concept, etc.) into a product

Take charge of your career. Enroll now in "Productizing Innovation," a preeminent, practical marketing certificate program offered by Santa Clara University’s Leavey School of Business.

Our program, co-designed by experienced Silicon Valley marketing professionals and Santa Clara's marketing faculty, We focus on

  • Product development
  • Management
  • Innovation and marketing imperical theories that are useful, and can be applied in real time

Join the SCU warriors through boot camps and workshops, we teach hands-on marketing skills and knowledge sought by the top-notch technology companies who define Silicon Valley's future through differentiation.

Stay out in front with the early adopters!

team collaboration

Structured specifically for Silicon Valley's fast-cycle innovation, "Productizing Innovation" provides cutting edge tools and frameworks to advance product innovation and management excellence in today's competitive technology environment.

  • A collaborative and experiential learning experience from successful Silicon Valley product innovators and Santa Clara University's acclaimed marketing and innovation faculty
  • An in-depth understanding of the roles, responsibilities, skills and competencies of product management, development and marketing
  • Knowledge of the entire new product innovation process and best practices around market segmentation, target market selection and positioning/messaging
  • Expertise in a unique blend of strategies, structures and processes that will help you excel in product management
  • Advance your career. Capitalize on today's critical demand for innovative product marketers and product managers

 

Certificate Sign Up

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Brochure Download

Download a copy of the Productizing Innovation Certificate Program Outline

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LOCATION
Santa Clara University, Leavey School of Business, Santa Clara, CA

DATE
Sept. 8-9, Sept. 15-16, Sept. 22-23

PRICING
Tuition - $3,995
Early Bird Tuition - $3,795
Special tuition for teams of 3 or more

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