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Marketing Certificate

Certificate in Productizing Innovation

Overview

Sign up for a Productizing Innovation Certificate that elevates Silicon Valley's technical elite.

Take charge of your career. Enroll now in "Productizing Innovation," a preeminent, practical marketing certificate program offered by Santa Clara University’s Leavey School of Business. Our program, co-designed by experienced Silicon Valley marketing professionals and Santa Clara's marketing faculty, focuses on product development, management, innovation and marketing.

Through boot camps and workshops, we teach hands-on marketing skills and knowledge sought by the top-notch technology companies who define Silicon Valley's future. Structured specifically for Silicon Valley's fast-cycle innovation, "Productizing Innovation" provides cutting edge tools and frameworks to advance product innovation and management excellence in today's competitive technology environment.. Structured specifically for Silicon Valley's fast-cycle innovation, "Productizing Innovation" provides the most cutting edge tools and frameworks that define product innovation and management excellence in today's competitive technology environment.

Key elements:

  • A collaborative and experiential learning experience from successful Silicon Valley product innovators and Santa Clara University's  acclaimed marketing and innovation faculty
  • An in-depth understanding of the roles, responsibilities, skills and competencies of product management, development and marketing
  • Knowledge of the entire new product innovation process and best practices around market segmentation, target market selection and positioning/messaging.
  • Expertise in a unique blend of strategies, structures and processes that will help you excel in product management
  • Advance your career.  Capitalize on today's critical demand for innovative product marketers and product managers. 

 

Certificate Sign Up

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Brochure Download

Download a copy of the Productizing Innovation Certificate Program Outline

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LOCATION
Santa Clara University, Leavey School of Business, Santa Clara, CA

DATE
Sept. 8-9, Sept. 15-16, Sept. 22-23

PRICING
Tuition - $3,995
Early Bird Tuition - $3,795
Special tuition for teams of 3 or more

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