Skip to main content

Marketing Certificate

Lucas Entrance


This program provides you with the frameworks, tools, and perspectives that will help you more effectively develop and market new products. Incorporating cutting-edge thinking and best practices in new product development, this program will help you create or improve your organization's process and position your firm to gain a strategic competitive advantage.

During this program, you will:     

  • Explore how to use the latest techniques to design new product/service offerings that deliver customer value and better meet customers' needs/wants.
  • Learn how to develop a new product development process based on market-driven best practices and frameworks.
  • Engage in a collaborative learning environment and build your network of experienced business professionals. 


Santa Clara University, Leavey School of Business, Santa Clara, CA



Certificate Sign Up

Register for the Certificate in Productizing and Innovation Today

Register here

Brochure Download

Download a copy of the Marketing Certificate Program Outline


LSB Social Media