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Marketing Certificate

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Overview

This program provides you with the frameworks, tools, and perspectives that will help you more effectively develop and market new products. Incorporating cutting-edge thinking and best practices in new product development, this program will help you create or improve your organization's process and position your firm to gain a strategic competitive advantage.

During this program, you will:     

  • Explore how to use the latest techniques to design new product/service offerings that deliver customer value and better meet customers' needs/wants.
  • Learn how to develop a new product development process based on market-driven best practices and frameworks.
  • Engage in a collaborative learning environment and build your network of experienced business professionals. 

 

LOCATION
Santa Clara University, Leavey School of Business, Santa Clara, CA

 

 

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