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Marketing Certificate

Certificate in Productizing Innovation

Sign up and Earn an “Executive Certificate in Productizing™ Innovation”

Become One of Silicon Valley’s Technical Elites

Prod-uct-ize (verb) Productizing: Make or develop (a service, concept, etc.) into a product

Take charge of your career. Enroll now in "Productizing Innovation," a preeminent, practical marketing certificate program offered by Santa Clara University’s Leavey School of Business.

Our program, co-designed by experienced Silicon Valley marketing professionals and Santa Clara's marketing faculty, We focus on

  • Product development
  • Management
  • Innovation and marketing imperical theories that are useful, and can be applied in real time

Join the SCU warriors through boot camps and workshops, we teach hands-on marketing skills and knowledge sought by the top-notch technology companies who define Silicon Valley's future through differentiation.

Stay out in front with the early adopters!

team collaboration

Structured specifically for Silicon Valley's fast-cycle innovation, "Productizing Innovation" provides cutting edge tools and frameworks to advance product innovation and management excellence in today's competitive technology environment.

  • A collaborative and experiential learning experience from successful Silicon Valley product innovators and Santa Clara University's acclaimed marketing and innovation faculty
  • An in-depth understanding of the roles, responsibilities, skills and competencies of product management, development and marketing
  • Knowledge of the entire new product innovation process and best practices around market segmentation, target market selection and positioning/messaging
  • Expertise in a unique blend of strategies, structures and processes that will help you excel in product management
  • Advance your career. Capitalize on today's critical demand for innovative product marketers and product managers


Certificate Sign Up

Register for the Certificate in Productizing Innovation Today

Register here

Brochure Download

Download a copy of the Productizing Innovation Certificate Program Outline


Santa Clara University, Leavey School of Business, Santa Clara, CA

Sept. 8-9, Sept. 15-16, Sept. 22-23

Tuition - $3,995
Early Bird Tuition - $3,795
Special tuition for teams of 3 or more

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