Productizing Innovation Program FAQs & Logistics
Q: Why is Santa Clara University offering a Product Management/Product Marketing Certificate?
A: We are constantly monitoring the post-graduate needs of Silicon Valley marketers. Today, they're asking for a hands-on program where they can immediately apply what they learn. The Productizing Innovation Certificate meets that need.
Q: For whom is this certificate program designed?
A: The Productizing Innovation Certificate is designed for the "always on" working professional who is transitioning into a product management and/or product marketing career. It is also ideal for entry-level professionals looking toward a product marketing career.
Q: Are there any prerequisites?
A: There are no prerequisites for the program
Q: How long will the program run?
A: The program will run 6 full days, over 3 consecutive Friday - Saturday
Q: When is the next program?
A: The next program will take place on the 3 consecutive Friday-Saturday weekends of September 7-8, 14-15, and 21-22.
Q: How much does this cost?
A: The program costs $4,495 but you can take advantage of the early bird sign-up of $4,270.
Q: Who's teaching the course?
A: What differentiates this course is that it will be taught by some of Silicon Valley's most successful product marketers as well as experienced faculty from Santa Clara University’s Leavey School of Business.
Q: How can I register?
A: Visit www.scu.edu/business/marketingcertificate and go to the registration tab.
Q: Will there be homework or assignments outside of the class sessions?
A: Due to the wealth of content and compressed timeframe, some activity outside of the daily session hours will be required. There may also be some topical readings prior to the first session.
Q: Does participation in the program provide academic credit towards a degree at Santa Clara University?
A: No, as this is a professional development program, successful program participants will receive a Certificate of Completion in Productizing Innovation.
Q: Does the program include hotel accommodations?
A: Housing costs are borne by the participant and are not included in the program fee. Hotel accommodations are available near the SCU campus.
Q: Are meals provided?
A: Breakfast, lunch, as well as morning and afternoon snacks, are included in the program fee. Coffee, tea, and water will also be available.
Q: What is the typical attire during the program?
A: Business casual is the appropriate attire.
Q: Where can I find the program agenda?
A: A detailed topic agenda will be available one week prior to the start of the program. Sessions will take place on the SCU campus from 8.30 am - to 5:00 pm on the designated days.
Q: Should I bring my laptop or tablet?
A: A laptop or tablet will be extremely valuable for accessing online exercises, assignments, and other materials during the program. However, such a device is not required to participate in the program.
Q: Where will the program take place?
A: All program sessions will be held on the Santa Clara University Campus. The designated building and room will be announced prior to the start of the program.
Q. How can I pay and when is payment due?
A. Full payment is due at the time of registration and at least two weeks before the start of the program. Payment can be made via credit card (Amex, Visa, Mastercard) or via Company Check payable to the Executive Development Center.
Q. Who can I contact with questions about payment and other information?
A. Please send an email to firstname.lastname@example.org.
Q. How much does it cost to join the program?
Tuition - $4,495
Early Bird Tuition - $4,270
Special tuition for teams of 3 or more
The Silicon Valley Executive Center at Santa Clara University offers various discounts on certain program fees. These include, but are not limited to, current students, alumni, and faculty and staff of the university, as well as early bird registrations, government employees, charitable non-profits, and to groups of three or more who are from the same organization and are enrolling in the same program session. Discounts may not be combined and are subject to change at any time. Different programs may offer different discounts. Please check individual registration forms for discount rates available for individual programs.
Note: Discounts and special promotion codes must be entered at the time of your original registration. They cannot be requested after your registration is complete.
After a registration has been completed, the registrant will receive an e-mail confirming the registration. Additionally, the registrant will receive a second confirmation e-mail with general program instructions and directions to program facility prior to the program start date.
If a registrant wishes to transfer their registration to a later program date, they must adhere to the following policy. Transfers will be granted without penalty, with written requests received five (5) or more business days prior to the start of the program. Transfer requests received four (4) business days or less of the program start date will be assessed a transaction fee of 10% of the registration fee paid. The fee must be paid at the time of the request. Transfer requests will only be granted one (1) time per registrant.
The registration is only transferrable to a program of the same price. If a registrant wishes to transfer their registration to a program with a higher registration fee, the difference must be paid in full at the time of transfer. If a registrant wishes to transfer their registration to a program with a lower registration fee, the difference will be refunded at the time of transfer.
Note: Written requests for transfers must be sent via email to email@example.com.
Refund requests will be processed according to the following policy. All refunds are subject to a 5% refund processing fee. A 100% refund (minus the processing fee) will be granted with written cancellation requests received fifteen (15) or more business days prior to the program start date. A 50% refund (minus the processing fee) will be granted for written cancellation requests received within ten (10) to fourteen (14) business days prior to the program start date. No refund will be granted for cancellation requests received within nine (9) or fewer business days prior to the start of the program. No refund will be granted for no-shows or for partial participation.
Note: Written requests for refunds must be sent via email to firstname.lastname@example.org.
You may make payments toward the balance due for your registration, however you must adhere to the following criteria:
- The INITIAL PAYMENT MUST BE AT LEAST 50% of the total regular price of the price of the program.
- Full payment must be made prior to the start of the program or the amount paid toward the balance of the registration will be forfeited and is not refundable.
- Refund requests for registrations which are not yet paid in full will be processed against our refund policy guidelines AND will be subject to a 5% refund processing fee for each of the payments made toward the balance (including the initial payment).
If a registrant wishes to substitute their registration for another attendee, they must adhere to the following policy. Substitutions may be made, without penalty, with written requests received five (5) or more business days prior to the start of the program. Substitution requests received four (4) business days or less of the program start date will be assessed a transaction fee of 10% of the registration fee paid. The fee must be paid at the time of the request. Substitution requests will only be granted one (1) time per registrant.
Note: Written requests for transfers must be sent via email to email@example.com.
We reserve the right to cancel a program at any time prior to the scheduled start date. In the unlikely event that a program is cancelled, the registration will automatically be transferred to the next scheduled program, or a full refund will be granted at your request without penalty, whichever you prefer.
A program's content may be modified or the program facilitator(s) substituted at any time due to unforeseen or emergency circumstances; however, the program's fundamental mission and learning objectives as stated in the program description will be retained.