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Srinivasan, Seenu

Seenu Srinivasan

Adams Distinguished Professor of Management, Emeritus, Stanford Business School


Dr. V “Seenu” Srinivasan is the Adams Distinguished Professor of Management, Emeritus at the Stanford Business School. He is a President of India gold medalist from the Indian Institute of Technology, Madras and his M.S. and Ph.D. are from Carnegie-Mellon University. Dr. Srinivasan was formerly the director of Stanford Business School's doctoral program and the faculty director of its Strategic Marketing Management executive program. Dr. Srinivasan’s primary research interest is in the measurement of customer preferences (conjoint analysis) and its role in product and service planning and pricing. He has also contributed to other market research areas such as measurement of brand equity and market structuring. Dr. Srinivasan has been a consultant to several companies and has won best-teacher awards. He was an associate editor of the Journal of Marketing Research and Management Science and is currently on the Editorial advisory board of Marketing Science. He received the Parlin Award for outstanding contributions to marketing research, the Churchill Award for lifetime achievement in marketing research, the Converse Award for outstanding contributions to the development of the science of marketing, the “Buck” Weaver award for lifetime contribution to the theory and practice of marketing science, and ten other best research paper awards.  He is a fellow of the Institute for Operations Research and Management Science (INFORMS) and a fellow of the INFORMS Society for Marketing Science.