Sarangee, Kumar R.
Kumar R. Sarangee
Associate Professor, Marketing
Kumar R. Sarangee received his Ph.D. from the University of Illinois at Urbana-Champaign (UIUC) where his dissertation was the finalist and received honorable mention for the American Marketing Association TechSIG Most Promising Dissertation Proposal Award. Prior to this, he earned his Bachelors in Science from Ravenshaw College, India and his MBA from Xaviers Institute of Management, India. Finally, he completed his MBA from Case Western Reserve University, Cleveland, Ohio.
He has taught various courses such as Principles of Marketing, Marketing Strategy and New Product Development and was selected in the list of excellent instructors at UIUC.
His research interests include product line management, innovation & new product development and entrepreneurship especially in high technology markets.
He has won several awards such as the Seymour Sudman Research Excellence Award and the Seymour Sudman Teaching Excellence Award at UIUC as well as the Best Paper Award at the AMA Summer Educators' Conference (2006). Additionally, he was the winner of the 2006 Product Development and Management Association (PDMA) Research Grant and the PDMA 2006 Research Fellowship.
He has also been an ad hoc reviewer for Organization Science, Journal of Product Innovation Management and several conferences such as ACR, AMA and AMS.
Prior to his doctoral studies, Kumar has worked and consulted in several organizations such as Mirc Electronics, Caltex Lubricants, NFO Worldgroup and Looking Forward Health Services.