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Who Should Attend

Who Should Attend

This program is tailored for professional managers who are interested in product development and innovation, product management and marketing, and product strategy consulting. It is particularly useful for:

  • Technically-trained and engineering professionals who want to work in or are transitioning to product management roles
  • Entry-level or inexperienced product managers or marketers who want to immediately enhance their potential and knowledge
  • Professionals in design, channel marketing, sales, business development, market research; humanities, architecture, communication or other disciplines who want to transition to product development, management or marketing

"Productizing Innovation" also helps current and aspiring entrepreneurs make better marketing decisions for their products and services from a business and consumer point of view.