Santa Clara University

Leavey School of Business

Ertekin, Necati

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Necati Ertekin

Assistant Professor, Information Systems and Business Analytics

Dr. Necati Ertekin is an Assistant Professor of the Information Systems & Analytics Department in the Leavey School of Business at Santa Clara University. He joined Santa Clara University in 2016 from Texas A&M University where he earned his Ph.D. in Operations and Supply Chain Management.

Dr. Ertekin’s primary research interests center on retail operations, operations/marketing interface, and data analytics with large-scale datasets. His papers are either accepted for publication or at different stages of review process in Marketing Science, Management Science, Manufacturing & Service Operations Management, and Production and Operations Management. He has been invited to present his works at professional and practitioner conferences in North America. He has also consulted with several national retailers.

At the Leavey School of Business, Dr. Ertekin primarily teaches in the area of Business Analytics at both the graduate and the undergraduate level. In particular, he teaches Econometrics for Business Analytics in the MS in Business Analytics and MBA programs, and Data Wrangling and Visualization in the undergraduate program.

Selected Publications:

  • Ertekin, N., J. D. Shulman, H. A. Chen. 2018. On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing. Marketing Science, forthcoming.
  • Ertekin, N. 2018. Immediate and Long-Term Benefits of In-Store Return Experience. Production and Operations Management 27(1): 121-142.

 Papers Under Review:

  • Ertekin, N., A. Agrawal. 2017. How Does A Return Period Policy Change Affect Multichannel Retailer Profitability? (invited for 4th round review at Manufacturing & Service Operations Management)
  • Ertekin, N., M. Ketzenberg, G. Heim. 2017. Assessing Impacts of Store and Salesperson Dimensions of Retail Service Quality on Consumer Returns (invited for 3rd round review at Production and Operations Management)
    • Selected as the finalist for the “2015 INFORMS Service Science Section Best Student Paper Award Competition Sponsored by IBM Research”
  • Ertekin, N., M. Gumus, M. E. Nikoofal. 2018. The Rise of Ship-to-Store: Theoretical and Empirical Analyses of Its Impact on Online Sales (reject and resubmit at Management Science)

 Media Coverage of Research:

 

September 2018