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MS in Business Analytics

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Facebook leverages data expertise

Director of Analytics Ken Rudin uses Big Data to fuel social media giant's revenue growth

Ken Rudin, Facebook director of analytics
With the average Facebook user carrying almost 100 apps on their phone, competition for a consumer's attention is at an all-time high, says Ken Rudin, director of analytics at Facebook. That is why he and his team leverage data about customer interests and preferences to deliver a tailored experience to the Facebook visitor. 

Rudin and his team don't regularly look at data from Facebook's 1.49 billion (with a "B") monthly users, but his unit has refined analysis so its manageable and useful to decision-makers.

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