RMI Executive Director Professor Kirthi Kalyanam Awarded the Dick Wittink Prize for Best Paper in the Quantitative Marketing and Economics Journal
Paper focuses on the cross channel effects of search engine advertising on brick & mortar retail sales
by Kirthi Kalyanam, Ph.D, John McAteer, Jonathan Marek, James Hodges, and Lifeng Lin
13th Annual Dick Wittink prize published in the Quantitative Marketing and Economics journal - Cross Channel Effects of Search Engine Advertising on Brick & Mortar Retail Sales: Meta Analysis of Large Sclae Field Experiements on Google.com
Nov 7, 2019