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Subscriptions Are Getting Out of Hand. Here’s How to Manage Them.

Beware free trials, turn off auto-renew, and look for forgotten recurring charges in your app-store settings

According to a Deloitte survey, the average American subscribed to 12 paid media and entertainment services pre-pandemic. Among those age 25 to 40, who averaged 17 subscriptions, 40% reported feeling overwhelmed by the number of their subscriptions and intend to reduce them.

So what incentivizes customers to keep on paying?

"A product like Ring, which reminds users of its utility daily," said Kirthi Kalyanam, a marketing professor at Santa Clara University’s Leavey School of Business. “Every time you get a notification that someone is at your door, it reaffirms the value of that service,” he said. "When customers can predict their future usage of products, they’re more likely to pay."

Read the full article here.


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