Subscriptions Are Getting Out of Hand. Here’s How to Manage Them.
Beware free trials, turn off auto-renew, and look for forgotten recurring charges in your app-store settings
WSJ Personal Technology, Nicole Nguyen
So what incentivizes customers to keep on paying?
"A product like Ring, which reminds users of its utility daily," said Kirthi Kalyanam, a marketing professor at Santa Clara University’s Leavey School of Business. “Every time you get a notification that someone is at your door, it reaffirms the value of that service,” he said. "When customers can predict their future usage of products, they’re more likely to pay."
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