Below are resources to help student organizations with advertising on campus.
Note: It is highly recommended that student organizations refrain from advertising an event or program until the room (location) is confirmed as reserved and any required contracts are fully reviewed and signed by SCU and the other parties.
Guidelines
If your student organization received funding for your event from another organization, department, or other entity, it is highly recommended that you list these sponsors on all marketing. For example: "Funded by NAME OF SPONSOR."
Also, all marketing needs to include the Access Policy Statement. This statement reads as follows:
"In compliance with the ADA/504, please direct your accommodation requests to NAME at EMAIL ADDRESS."
For NAME fill in the name of the primary student organizing this event, and for EMAIL ADDRESS fill in that student's email address. You may use a phone number instead of an email address.
Santa Clara University has set standards for how departments and student organizations should use the official logo, seal, wordmark, fonts, colors, and other visual elements.
Posting & Chalking
Guidelines for student organizations posting printed and digital material as well as chalking may be found in the Student Handbook, particularly in the section titled "Posting Material & Chalking" (see pages 41-43).
Student organizations may post flyers and posters in Benson Memorial Center after getting them approved at the front desk across from the Access Card Office. All flyers and posters must have the name of the sponsoring student organization and contact information.
The Office of Residence Life has guidelines for student organizations wanting to post promotional material in the residence halls, including digital ads on LCD television screens. Posting of printed material for an event series, a re-occurring event, or a monthly calendar of multiple events is allowed. All other postings must be through the TV screens.
Note: Dorm storming -- which is when flyers are posted on or slid under the doors of rooms of every student resident -- is a prohibited form of marketing in the residence halls.
Each building has its own posting policy and procedure so consult with the staff in each building to determine what can and cannot be posted.
Two rules of thumb to follow:
- If you do not see any flyers posted anywhere in a certain building, then your flyers are likely not acceptable to post.
- If you see flyers posted only by departments housed within a certain building, then your flyers are likely not acceptable to post unless you are co-sponsoring an event with one of these departments.
Email to the Student Body
Student organizations may submit messages to the SCU Student Events email list managed by the Associated Student Government (ASG). Messages on this email list will be posted in the weekly "This Week at SCU" email sent to the entire undergraduate student body (distributed once a week on Sunday or Monday evenings).
Keep in mind that your message will not be a stand-alone message and will instead be part of a larger email with several other messages. Only chartered student organizations (CSOs) and Ruff Riders may post stand-alone messages on the SCU Student Events email list.
Request to Post a Message in the Weekly Email to Students (online form)
All submission requests are subject to approval by the ASG Public Relations Vice President and ASG advisor.
Benson Memorial Center
Student organizations may reserve tables inside and outside the Benson Memorial Center to promote themselves and their events. Submit the following online form to reserve tables:
Event Planning Request Form for CSOs and RSOs (online form)
Student organizations may hang banners on the top railings of the east and west staircases leading to the 2nd floor of the Benson Memorial Center. Banners must measure no more than 3 feet in width by 6 feet in length and must be hung by the clips provided. Reservations are on a "first come, first serve" basis and are for 2-week time blocks.
To reserve banner space, contact Corey Valine at cvaline@scu.edu.
Residence Halls
The Office of Residence Life has guidelines for student organizations wanting to post promotional material in the residence halls, including digital ads on LCD television screens. Posting of printed material for an event series, a re-occurring event, or a monthly calendar of multiple events is allowed. All other postings must be through the TV screens.
Note: Dorm storming -- which is when flyers are posted on or slid under the doors of rooms of every student resident -- is a prohibited form of marketing in the residence halls.
Digital Ads on TV Screens
Student organizations may display digital ads on LCD television screens at Benson Memorial Center.
View more information about posting digital ads on Benson TV screens.
Student organizations may display digital ads on LCD television screens in various buildings around campus other than Benson Memorial Center. Keep in mind the posting policy and procedure may vary building to building.
View more information about posting digital ads around campus TV screens.
List of buildings with TV screens (not a full list):
- Vari Hall (College of Arts & Sciences)
- Lucas Hall (Leavey School of Business)
- Sobrato Campus for Discovery & Innovation
- Charney Hall (School of Law)
- Learning Commons (Library)
- Malley Fitness & Recreation Center
- Bannan Alumni House
The Office of Residence Life has guidelines for student organizations wanting to post promotional material in the residence halls, including digital ads on LCD television screens. Posting of printed material for an event series, a re-occurring event, or a monthly calendar of multiple events is allowed. All other postings must be through the TV screens.