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Coaching For Life Academy

Academy Leaders

Jennifer Smith

Jennifer Smith is the Chief Executive Officer of the Bay Area Women's Sports Initiative (BAWSI). Jennifer brings 24 years of professional experience to BAWSI in leadership development, strategic planning, organizational effectiveness and human resource management. She has shared this expertise across multiple industries including non-profits, technology, pharmaceutical, and with state, local and federal governments. As CEO of BAWSI, Jennifer is responsible for overseeing all facets of the organization, including fundraising, human resources, strategic planning, programming excellence, finance, communications and representing BAWSI to the community, government agencies, funders and the public.

In addition to her corporate experience, Jennifer brings with her eight years of professional coaching in girls youth soccer working with the full spectrum of recreational to high-level players. In addition to teaching technical and tactical fundamentals of the game, Jennifer seized the opportunities to use soccer as a metaphor for life lessons and a laboratory for human development.

Jennifer grew up playing nearly every sport she could find from springboard diving to tackle football with the boys after school. Thanks to the tenacity of Title IX pioneers, Jennifer was a three-sport athlete in high school playing field hockey, track and soccer, and a Division 1 college soccer player at Cornell University. Her soccer career includes captaining one of the earliest U.S. Youth National Teams, being named a three-time Division 1 All-American, winning national championships with club and semi-professional teams and being inducted into the Cornell University Athletic Hall of Fame. Today you can find Jennifer playing coed soccer or USTA tennis.