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The Trust Project

Trust project collaborators share their prototype tool for building trust in online news.

In today’s digital environment, high-quality journalism can be difficult to distinguish from promotional content or even fakery. The Trust Project explores how journalism can stand out from the chaotic crowd and signal its trustworthiness.

The project crafts tangible digital strategies to fulfill journalism’s basic pledge: to serve society with a truthful, intelligent and comprehensive account of ideas and events. We take advantage of our location at the heart of Silicon Valley to imagine technology that can bake the evidence of trustworthy reporting -- accuracy, transparency and inclusion –plainly into news practices, tools and platforms.

The Trust Project's initial funder was Craig Newmark, founder of craigslist, as part of craigconnects' Trustworthy Journalism Initiative.  Google was an early financial supporter as well. The project is also funded by the Democracy Fund, the John S. and James L. Knight Foundation, and the Markkula Foundation.

Sally Lehrman speaks about the Trust Project as part of a live taping of KQED Forum with Michael Krasny on technology issues facing Silicon Valley.

Trust Project News