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Trust Project Insights

What’s New at the Trust Project

We aim to restore the trusted role of the press in civic life

Wendy Quote

Welcome to the first edition of Trust Project Insights! We develop tools and technologies to signal trustworthy news to audiences and news distribution systems. We are a project of the Markkula Center’s Executive Roundtable for Digital Journalism Ethics.

We’ve got a lot to tell you about the strides we’re making. We’ll start with three.

  • We are moving into the design phase. Senior editors and developers start working with our draft indicators this week in a Trust Project™ partnership with the Society for News Design at the CUNY Graduate School of Journalism. They’ll craft prototypes of transferable tools and technologies that fit easily into newsroom workflow and that we can assess for impact. A similar event is coming up late spring in London with The Guardian. We’d love your comments on the draft indicators of trustworthiness.

  • User insights are deepening. Christine Kurjan just returned from a three-city U.S. tour to find out what users love, hate and actually do in regard to news credibility. Kurjan’s in-depth ethnographic interviews build upon our user research in California and Europe, plus our survey of regional newspaper readers. We use the Stanford D-School-inspired Design Thinking approach as we integrate today’s user needs with journalism values. News executives who attended our workshops in Europe and the U.S. used this work to develop our draft indicators. We need your take on journalism’s core values: Please respond to our survey and you’ll be entered into a drawing for one $100 and one $75 gift card.

Loren with Quote

Next up: Our second-wave Trust Project Consortium experiments will test audience responses to Trust Project indicators and how they work in the real-time news environment. Consider taking one on – the Trust Project will offer support and a formal call for proposals is coming soon. Submit your ideas here to kick-start the process.

We’d love your comments on the draft indicators of trustworthiness.

News executives who attended our workshops in Europe and the U.S. used this work to develop our draft indicators.

Thanks for being part of our effort!

Sally Lehrman
Trust Project and Journalism Program Director, Markkula Center for Applied Ethics

In appreciation to our funders, Google, craigconnects.org, Markkula Family Foundation, and co-creator Richard Gingras.

 

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