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Building Trustworthiness and Authenticity

Warren Schultheis

Warren Schultheis, senior designer for

Warren Schultheis co-founded the Santa Barbara Journalism Initiative (which later became Mission & State), an explanatory journalism project in Santa Barbara County. In 2007, he created, an early experiment in citizen journalism. He was the lead designer on the development team. He talked about the importance of design in building trust, since people pick up on environmental information even before they start reading. took some risks in using color combinations that were rarely used with news, but based on the metrics they study, it seems to have worked.

Nov 19, 2014