Building Trustworthiness and Authenticity
FEATURED IN THIS VIDEO:
Warren Schultheis, senior designer for Vox.com
Warren Schultheis co-founded the Santa Barbara Journalism Initiative (which later became Mission & State), an explanatory journalism project in Santa Barbara County. In 2007, he created City2.org, an early experiment in citizen journalism. He was the lead designer on the Vox.com development team. He talked about the importance of design in building trust, since people pick up on environmental information even before they start reading. Vox.com took some risks in using color combinations that were rarely used with news, but based on the metrics they study, it seems to have worked.