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Elsie Wolfe, Vice president and sales manager of alcoholic beverages for Safeway’s Northern California Division

Elsie Wolfe

As vice president and sales manager of alcoholic beverages for Safeway’s Northern California Division, Wolfe ’95 manages the strategy, sales and profits for total alcohol, including wine, spirits and beer for 283 Safeway stores in Northern California, Nevada and Hawaii—one of the largest divisions of Safeway within parent Albertson's Companies.
In 2017, under her leadership, Safeway was recognized by the Wine Enthusiast Magazine as the Wine Retailer of the Year.

Wolfe, a California native, has spent 30 years in the supermarket industry, all of it at Safeway, starting in a retail store as a courtesy clerk and working her way up to corporate management. 

She received a B.S. in marketing from Santa Clara University, and her MBA from St. Mary's College of California. Her daughter Brianna ’22 and son Bryan ’24 are students at SCU.


Photo of a Safeway store sign

SAFEWAY: HOW TO PIVOT DURING A PANDEMIC

By Elsie Wolfe
Lessons from Safeway on adapting and innovating during COVID-19, while maintaining shoppers’ loyalty.
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