Download Section 13: Opening and Marketing
Section 13: Opening and Marketing
(Session 13): Describe your overall marketing and sales strategy including how you plan to get and retain customers.
Advertising and Promotion Plans
(Session 13): Describe your plans and budgets for advertising and promotions.
Purchasing and Inventory Control
(Session 13): See “how to buy” checklist.
(Session 13): Describe your plans for hiring and training your sales associates.
(Session 13): Describe your strongest competitors and how you intend to compete.
How I Plan to Take Advantage of Competitors Weak Points
(Session 13): List your competitor's shortcomings and how you can capitalize on them.