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UniversityMarketing and Communications

University Marketing and Communications

A unified message reinforces a powerful Santa Clara University brand, reflecting the vision and excellence we all represent and the passion we share for educating the innovators and leaders of tomorrow.

A Shared Role in Strengthening Our SCU Brand

At Santa Clara University, each school, college, center, department, and program plays a strategic role in telling the overall Santa Clara brand story and in moving the University to even greater recognition and prominence.

Visual Guidelines

Follow University standards for our brand visual style. Support your verbal messaging with high-impact imagery.

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Editorial Guidelines

Create content to engage your audiences with the correct writing voice, tone, and style. Find Web writing tips.

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Web Guidelines

Improve and enhance your webpages. Fulfill the specific needs of your key audiences and stay consistent with the SCU Brand.

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Photography Guidelines

Access the SCU Widen Collective to search for appropriate images for print and digital projects. Find photo-related policies and tips.

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