Visual Identity Elements
While the University's official logo is vitally important to our brand, Santa Clara’s visual identity is more than just our logo. It is a complete system that comprises all aspects and components of our visual brand messaging efforts, and the details are spelled out carefully in the sections below.
Guidelines and correct configurations for SCU's most important visual branding tool.
The SCU Seal
Usage applications for the University's official, iconic symbol, having historical Jesuit roots.
The word-only version of our logo and its functions for enhancing the SCU brand.
The University's color palette of core and accent color options to support the SCU brand.
The official primary and secondary fonts that support SCU's typographic identity.
Page layout examples and available templates for internal department self-publishing options.