Santa Clara University

Web Publishing

Getting Started with Google Analytics

Requirements

Your SCU Google Apps ID is needed to access Google Analytics.

You can use a Gmail account to secure an account, as well - go to www.google.com and click the Gmail link at the top of the page. Once your Gmail account has been established, contact either Russ Morris or Brian Washburn to complete the process.

Login to Google Analytics

Open a browser window.

Go to www.google.com/analytics.

Depending on which you provided, login using either your Gmail ID and password or SCU Google Apps ID and password.

 

Step 1

At the All Accounts page you should see Mobile SCU, WWW Off Campus, www On Campus, and www.scu.edu (all traffic).

To create a report for all traffic combined, click www.scu.edu

The Audience Overview page will appear...

Step 2 - Audience Overview

 
 

Step 2

1. In the lefthand navigation under Standard Reports, click the Behavior link. The menu expands.

2. Next, click the Site Content link in the navigation, the menu expands once more, then...

3. Click the All Pages link in the navigation.

Getting Started with Google Analytics - Results for your subsite

 
 

Step 3

The resulting Pages report will, by default, appear in the Explorer tab and contain data for the entire site, including:

Locate the Primary Dimension section just beneath the chart. In the search field, type in the sub-site you're interested in viewing (example: /subsite-name/) and click the magnifying glass icon:

Pages Search Field

The results for your sub-site will load in the same window. You'll see:

 

Changing the date range

Click the down arrow or the date in the area at upper right, located above the chart. The view changes to display the three most recent months along with two fields that allow you to change the range of dates for the report. To display the updated statistics, click Apply.

Changing the Date Range

 
 

Compare to past

Again, click the down arrow or the date in the area at upper right, located above the chart. Click the checkbox labeled Compare to: and from the drop down select Previous period, Previous year, or Custom. and then click Apply to see the results.

Compare to past

 
 

Exporting a Pages report

Just below the page title is an Export button that when clicked reveals output options for CSV (comma separated values), TSV (tab separated values), TSV for Excel, Excel (XLSX), Google Spreadsheets, and PDF.

Exporting a Pages report

 
 

Definitions

Pageviews

GA definition: The total number of pages viewed. Repeated views of a single page are counted.

A pageview is simply a viewed page.

Unique Pageviews

GA definition: The number of visits during which one or more of these pages was viewed.

A unique pageview aggregates pageviews that are generated by the same user during the same half-hour session.

Average time on page

GA definition: The average amount of time visitors spent viewing a page or set of pages.

Bounce Rate

Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.

% Exit

GA definition: %Exit is (number of exits) / (number of pageviews) for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).

Page Value

GA definition:The average value of this page or set of pages. Page Value is ((Transaction Revenue + Total Goal Value) divided by Unique Pageviews for the page or set of pages)).

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