Santa Clara University

Web Publishing @ SCU

Color

Color palettes carry Santa Clara University's brand across all promotional materials from print collateral to the Web site.

Color is one of the most basic components used to establish brands. These color palettes maximize brand recognition and consistency of user experience for SCU-branded sites.

Color Palette

The color palette compliments the established SCU print collateral color palette. Use these colors when creating any new pages within SCU-branded sites. Use colors "full strength" predominantly on the SCU home page.

Color Palette
Color RGB HEX Example
Red 147/25/27 #93191B undefined  
Gold
245/183/50 #F5B732 undefined
Dark Beige
142/122/74 #8E7A4A undefined 
Dark Beige 75%
169/154/118
#A99A76
undefined 
Warm Gray
79/78/61
#4F4E3D
undefined 
Black 60%  102/102/102
#666666
undefined 
Black 65%
89/89/89
#595959
undefined 
Black 80%
51/51/51
#333333
undefined 

Link Color Palette
Color RGB HEX Example
Link: Beige
210/197/153 #D2C599 undefined
Link: Black 60%  102/102/102
#666666
undefined 
Link: Red  147/25/27 #93191B
undefined 
Link: Dark Beige  142/122/74 #8E7A4A
undefined 
Visited: Dark Beige 75%  169/154/118 #A99A76
undefined 
Visited: Light Beige
226/223/198 #E2DFC6
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