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Leavey School of Business Teaching Scholars

Marketing

Dale D. Achabal, Ph.D.
Faculty of Marketing
Leavey School of Business & Administration

A selected listing of Dr. Achabal's publications is available online.

Dale D. Achabal is the L.J. Skaggs Distinguished Professor and the Associate Dean for Research & Development in the Leavey School of Business. He is also the Director of the Retail Management Institute and the Retail Workbench Research & Education Center. He received his Ph.D. degree from The University of Texas and taught at the University of California, Berkeley and Ohio State University prior to joining the marketing faculty at SCU.

Professor Achabal takes a strategic perspective in his teaching focus and his classes are interactive and analytically oriented. He teaches undergraduate and graduate courses in the fields of retail management, marketing channels and competitive marketing strategy. He has taught in the undergraduate, graduate, and executive development programs at the University of California-Berkeley, University of Florida, Monash University – Australia, Ohio State University, Oxford University - Templeton College, the Norwegian School of Management, Tias Business School – The Netherlands, The University of Texas, Sup de Co - Rouen, France and Santa Clara University.

He is active in research focusing on the development of decision support and knowledge systems and multi-channel retail strategies. Achabal's more than 50 scholarly writings have appeared in such publications as the Journal of Marketing, Journal of Marketing Research, Journal of Retailing,, Management Science, Decision Science, Geographical Analysis, and Social Science and Medicine. He has made numerous presentations at industry and professional conferences throughout the U.S., Europe and Asia Pacific. Professor Achabal is active in the American Marketing Association (AMA) and the National Retail Federation (NRF). He is also a member of the NRF CIO Council, the Editorial Board of the Journal of Retailing and recipient of three national awards for his research.

Dr. Achabal is a regular lecturer and consultant to a variety of organizations in the areas of strategic marketing planning, decision support / information systems, and multi-channel retailing. His current and former clients include AT&T, Gap, IBM, Jardine Pacific, Levi Strauss, The Limited, Mervyn's, NCR, Oracle, J.C. Penney, and Safeway. He serves on the Board of Directors of Gottschalks (NYSE: GOT), RivalWatch and Goodwill Industries of Silicon Valley, as well as the advisory boards of several public and privately held information technology firms.

Albert Bruno
William T. Cleary Professor of Marketing

A complete listing of Dr. Bruno's publications is available online.

Albert V. Bruno, Ph.D. is the William T. Cleary Professor at Santa Clara University, where he has at various times served as founding director of the Center for Innovation & Entrepreneurship, associate and acting dean, and marketing department chair. Professor Bruno earned an MBA and Ph.D. at the Krannert School of Management at Purdue University. He has an international reputation as a consultant and seminar leader. He has lectured and consulted for a variety of US and international organizations including Smith Kline, Applied Materials, Amdahl, Cadence Design, Chevron, Apple Computer, Peat Marwick, Olivetti, IBM, 3M, and many others. He has given seminars in many international locations including, Paris, Rouen, Florence, Rome, Milan, Athens, Jakarta, Hong Kong, Singapore, Mexico City, Buenos Aires, Santiago, Sao Paulo, Lima, and Bogota.

In 1982, Professor Bruno was one of 13 recipients in the United States, of the Leavey Foundation Award for excellence in private enterprise education. In the same year, he was honored with the Glenn Klimek Professorship at Santa Clara, which he held for 16 years. His many articles, research publications, and book chapters have been published in a diverse set of business journals and periodicals, His book, The Market Value Process: Bridging Customer and Shareholder Value, was published by Jossey Bass in 1996 and republished in German in 1998.

At Santa Clara, Professor Bruno has taught courses in Marketing Management, Marketing Research, and Business Policy. He currently teaches New Venture Creation and Financially Effective Marketing Strategies.

He is the academic dean for the Global Social Benefit Incubator and the St Gallen MBA Program @ Santa Clara.

Professor Bruno has served on the board or advisory boards of a number of private and public companies. He is a limited partner investor in five venture funds.

Fabio Caldieraro
Assistant Professor of Marketing

A complete listing of of Dr. Caldieraro's publications is available online.

Karen F. A. Fox
Associate Professor of Marketing

A complete listing of Dr. Fox's publications is available onlines.

Karen Fox is Associate Professor in the Department of Marketing, where she teaches courses in marketing analysis and decision making, services marketing, and marketing across cultures.

An internationally-recognized expert on marketing for educational institutions, she is the co-author, with Philip Kotler, of the leading guide in the field, Strategic Marketing for Educational Institutions (Prentice Hall, 1985 and 1995), which has been translated and published in Japan, Brazil, and China. A third book on "marketing for the new world of higher education" is scheduled to appear in 2007.

Her marketing-related articles have appeared in the Journal of Marketing, Journal of Marketing Research, Marketing Theory, Business Horizons, Journal of Marketing Education, Psychology and Marketing, Studies in Family Planning, and others. Her most recent research has addressed the history of marketing thought, practice, and marketing education in the Soviet Union; and the history of health promotion efforts in the USSR during the Soviet period compared with present-day social marketing interventions in Russia.

Prof. Fox received a BA in history from Stanford, a Master of Arts in Teaching from Harvard, and a PhD from Stanford. Her Master of Management studies at Northwestern University's Kellogg School of Management included doctoral marketing seminars in history, theory, channels, and consumer behavior. Before joining the Santa Clara faculty in 1980, she was a professor at Teachers College, Columbia University and at Northwestern University. Prof. Fox has worked extensively overseas as a consultant on health-related social marketing programs. She is the recipient of four Fulbright grants, and taught at the Ecole Superieure de Commerce, Rouen, France; the Faculty of Management of St. Petersburg (Russia) State University; and the Plekhanov Russian Academy of Economics in Moscow.

Kirthi Kalyanam
J.C. Penney Associate Professor of Marketing

A complete listing of Dr. Kalyanam's publications is available online.

Dr. Kalyanam is the J.C. Penney Research Professor, Director of Internet Retailing in the Retail Management Institute & Director of e*Business Initiatives at the Leavey School of Business at Santa Clara University. Dr. Kalyanam's areas of expertise include Internet Marketing, eCommerce, Retailing & Channel Marketing. Dr. Kalyanam was a visiting Professor at the Graduate School of Business at Stanford University. He also served as Senior Vice President and Chief Marketing Officer of SpinCircuit Inc, a provider of supply chain integration services to the electronics industry.

His most recent article titled, "When is the New What" was featured in the HBR list of Breakthrough Ideas for 2005. Another article "The Perfect Message at the Perfect Moment" appeared in the November 2005 edition of Harvard Business Review. The articles describes how organizations can build customer relationships many at a time using Dialogue Marketing. He is a co-author of the book Internet Marketing & eCommerce forthcoming from Thompson Learning.

Dr. Kalyanam's publications have appeared as lead articles in Marketing Science, The Journal of Marketing Research, Marketing Letters, Journal of the Academy of Marketing Science, Journal of Retailing & Harvard Business Review. His research paper published in The Journal of Marketing Research on GeoDemographic Marketing was selected as a finalist for the American Marketing Association's Paul E. Green Award for impact on the practice of marketing. Dr. Kalyanam is a three time consecutive winner Dean's award for outstanding research, teaching and service contributions in 1998, 1999 and 2000. He has received the Deans award for Outstanding Innovation in Teaching Pedagogy.

Dr. Kalyanam's current research projects include Dialog Marketing; Reputation systems in Online Auctions; Estimating Key item Effects Using Stockouts; Multi-channel choice models and Hybrid Shopping. He is a principal investigator in a Multi-Channel Retailing Strategies project of the U.S Retail Industry.

Dr. Kalyanam has advised early stage startups on capturing & winning emerging markets. He has advised or consulted for Comscore Networks, Propel Systems, Xambala Inc, Kiwi Networks, and Symphoniq Corp. He is a board advisor and consultant to the Commander of AAFES, a $9B retailer ranking #36 in the Top 100 Retailers.

He also consults for Fortune 500 companies on a worldwide basis. He has trained executives in over 10 countries on Internet Marketing, Retailing and Category Management. His clients have included the American Video Duplicators Association, The Gap, Acuson, Hewlett Packard, IBM, Siemens, Infotech (Mexico), Daehan Oil Corporation (S. Korea), Army and Airforce Exchange Service (AAFES), & the Thai Management Association.

Dr. Kalyanam is a sought after expert witness and his clients include the California Attorney General. Dr. Kalyanam received his Ph.D. in business administration from the Krannert School of Management, Purdue University. He lives in Campbell, CA.

Shelby McIntyre
J. C. Penney Research Professor of Marketing

Professor McIntyre is a Professor of Marketing at the Leavey School of Business, Santa Clara University. He is also an affiliate of the Retail Workbench. The Workbench is a Research and Education Center dedicated to applying advanced information technology to the problems of retailing.

Professor McIntyre earned an Engineering Degree from Stanford University in 1965. Subsequently he spent five years with the General Electric Company in the Distribution Transformer and later Naval Ordinance divisions. He returned to California in 1971 and completed the MBA degree (1973) and the Ph.D. degree in Marketing (1979) at the Stanford Graduate School of Business. He has subsequently published over 50 articles in marketing journals, including 5 articles in the Journal of Marketing Research, two in Management Science and over 10 in the Journal of Retailing.

Professor McIntyre teaches Marketing Information Systems, Marketing Research, Brand Management, Strategic Product Marketing, and Marketing Management. He has served as Chairman of the Marketing Department (1983-92) on the Leavey School's Rank and Tenure Committee, the MBA Leadership Team, the Undergraduate Leadership Team, the University IT "visioning" committee, and was chairman of the Leavey School's technology in education committee.

He has been a consultant to IBM, National Semiconductor, AT&T, Intel, Sears & Roebuck, U.S. Shoe, Mervyn's, Levi Strauss & Co., Cisco Systems and over 20 other companies and industries.

Professor McIntyre was a co-founder of the Smart Valley project, which grew out of Joint Venture Silicon Valley. He saw Smart Valley through to its incorporation in May of 1993. Professor McIntyre was also the founding chair of the telecommuting sub-committee of Smart Valley. Professor McIntyre is on the board of directors of Pacific Crest Corporation.

Edward F. McQuarrie
Professor of Marketing

A complete listing of Dr. McQuarrie's publications is available online.

Su Bom Rhee
Assistant Professor of Marketing

A complete listing of Dr. Rhee's publications is available online.