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Hersh Shefrin

Hersh Shefrin (Finance) was quoted in a widely reprinted LearnVest article about tricking the brain out of bad money habits; in TheWeek about a financial game for kids, and in a Wall Street Journal blog post about CFOs making the mistake of working from instinct instead of thoughtful strategy. 


Here’s a sampling of the hundreds of mentions of SCU in the media in the past two weeks. The first part of the link is a list; the full text is below the list.

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