Santa Clara University

Office of Marketing and Communications

Handling media inquiries

Media Relations will handle all aspects of the media for you, including press releases, feature stories, and media contacts. We will act as a gatekeeper for the news media by:
  • Writing press releases and sending them to key media contacts via e-mail, faxes, and news wires. The press releases will also be posted on the SCU Web site.
  • Handling media contacts and assisting you in scheduling, preparing, or training for media interviews. See Interview Tips to help you prepare for a media interview.
  • Tracking media coverage, keeping files of press clippings, and making copies of radio and television interviews for your department or event.
  • Evaluating media coverage of your department or event and following up with the editor or producer if necessary.
  • Pitching feature story ideas to media and pitching faculty "experts" to media around breaking news events and trends. See Faculty Experts for a complete list of faculty contacts.
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