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March Madness and the Future of NIL

When March Madness arrives, some aspects of college sports feel the same as ever. Teams still fight their way through conference tournament gauntlets. Fans of “bubble” teams — Broncos included — cheer when their team makes it to the big dance.

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Featured Stories

Speaker interacting with the crowd at AI Healthcare Workshop with panelists in the background
Mar 18, 2026

On March 6, the Leavey School of Business brought together faculty, alumni, researchers, and industry leaders to tackle one of the most consequential challenges in modern innovation: how to translate the promise of artificial intelligence in healthcare into real-world impact.

Women's athletes team huddle during a night game
Mar 18, 2026

As March Madness approaches and brackets begin to take shape across the country, millions of fans will gather in living rooms, sports bars, and campus quads to cheer for teams that unite entire communities.

Leavey MS in Marketing alumnae Liz Pham holds one of her luxury leather bags with a mannequin torso in the background
Mar 18, 2026

On the wall of a warehouse on Santa Clara University property, Liz Pham proudly displays her latest accolade: a forklift certificate. The written exam was easy, but the driving test required three attempts.

Leavey Professer Jennifer Woolley headshot over a picture of a female business professional
Feb 19, 2026

As the IPO market shows signs of renewed momentum after several volatile years, questions about who gets companies to the public markets, and why, are once again top of mind for founders, investors, and policymakers.

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