Assistant Professor, OMIS
Ram Bala is an Assistant Professor of Operations Management & Information Systems at the Leavey School of Business, Santa Clara University. He holds a Ph.D. in Management Science from the UCLA Anderson School of Management.
He studies resource allocation decisions in the context of strategic behavior by consumers and competitors across multiple application areas. One line of enquiry is the impact of upgrades and versions on pricing and other operational variables in innovation-intensive industries. He also looks at resource allocation decisions in services, particularly promotional effort, such as sales force and advertising. His work has been published in several top tier peer-reviewed journals including Management Science, Marketing Science, Information Systems Research, Production and Operations Management and the Journal of Revenue and Pricing Management.
He has also presented at several prestigious conferences across different functional areas, emphasizing the cross-functional nature of his research. Before Santa Clara, he was a faculty member in Operations Management at the Indian School of Business. Prior to joining academia, he consulted for several firms in the area of pharmaceutical marketing analytics.