Santa Clara University

Back to Business Research Seminars


Departmental Research Seminars: Bay Area Marketing Symposium

2:30 PM to 6:15 PM

Marketing scholars from Bay Area colleges and universities meet at Santa Clara University for an afternoon of presentations by colleagues from the University of Maryland, University of Minnesota,Santa Clara University, and Stanford University.

Program Schedule

2:30-3:30 (incl. 15 min open discussion): First Talk: Forbes Room (1st Floor)

Awe Expands People?s Perception of Time, Alters Decision Making, and Enhances Well-Being
Presenters: Melanie Rudd, Stanford University
Kathleen D. Vohs, University of Minnesota
Jennifer Aaker, Stanford University

3:30-4:30 (incl. 15 min open discussion) Second Talk: Forbes Room

Usage Experience with Decision Aids and Evolution of Online Purchase Behavior
Presenters: Savannah Wei Shi, Santa Clara University
Jie Zhang, University of Maryland

4:45-6:15 Full Reception: Kouzes-Posner Terrace (3rd Floor


Lucas Hall, Forbes Family Conference Center

Marketing (Academic Department)
Marketing Department
Tel 408-554-4580
Printer-friendly format