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THE GOOD NEWS: Ethical Marketing at Coca-Cola

Tuesday, May. 28, 2013

This month, Coca-Cola CEO Muhtar Kent announced four worldwide business commitments toward promoting global health and well-being. In the press release, Mr. Kent sees the new commitments as “an evolution, not revolution—an elevation, not a revelation,” in Coca-Cola’s goal of making a positive difference in the communities they serve. The four commitments are:

1. Offer low- and no-calorie options in every market we serve.
2. Provide transparent product information, with calorie counts on the front of all of our packages.
3. Help get more people moving by supporting physical activity programs in all of the 200-plus countries we proudly serve.
4. Market responsibly, including no advertising to children under 12 anywhere in the world. 

We think this is a step in the right direction for Coca-Cola, and a sign they are taking their social responsibility seriously. What do you think?

Coke CEO on Global Well-Being Commitments

A Framework for Thinking Ethically

 

NEXT STORY: THE RISE OF THE ACTIVIST SHAREHOLDER

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