Santa Clara University

Marketing: From Mindshare Comes Marketshare

The marketing function serves as a firm's eyes, ears, and voice. A firm must capture minds in order to conquer the market. Marketing is about more than promoting products. It entails assessing the competition, distinguishing your firm, forging a personal connection with customers, and negating price sensitivity through positive brand recognition.

The study of marketing draws on several related disciplines, most notably economics, psychology, sociology, and finance. A marketing degree from SCU provides the basis for a purpose-driven career in such areas as: advertising, sales, new product development, and market research.