Santa Clara University

RETAIL STUDIES

Director: Kirthi Kalyanam

Retailing is a dynamic and fast-paced industry and encompasses many functional areas. It demands a blend of creative and analytical skills. The minor in retail studies offered through the Retail Management Institute is an excellent immersion experience that prepares students for a diverse set of careers including e-commerce, buying, merchandising, planning and allocation, digital marketing, and supply chain management. The program is open to all University undergraduates. Students entering the retail studies minor continue to major in their field of interest and receive their bachelor’s degree in that field.

Business majors get an opportunity to focus their studies and discover an exciting industry in which to build their passions. For many business majors, broad business theories will develop deeper meaning as they are applied specifically to the retail industry. The innovations in Internet retailing and supply chain management provide great opportunities for MIS majors and students interested in computer science. Retailing is at the forefront of trends in digital and mobile marketing, and social media. This provides a fertile ground for arts and science students to leverage their unique background.

One of the most valuable and unique aspects of the retail studies minor is participation in an internship during the summer after the junior year. This immersion experience gives students insight into the retail industry and potential careers that are available. Students acquire experience through a full-time, 10-week paid or non-paid internship at internationally recognized retailers such as the Gap, HUGO BOSS, Williams-Sonoma, Phillips-Van Heusen, and Nordstrom. A wide variety of internships meet diverse student interests and needs.

The minor is composed of a set of core courses and either a strategic multichannel or online and digital retailing option based on the interests of the individual student. The core courses include a multichannel retailing class in the spring quarter of their junior year and a two-quarter advanced retail seminar in the fall and winter quarters of their senior year. The core classes cover topics such as digital marketing, branding, product development, category management, negotiation, social media business analytics, supply chain management, e-commerce, and pricing and promotion analysis.

Nonbusiness majors are encouraged to apply for admission to the program during their freshman or sophomore year to allow time to integrate their course of study in retailing with the requirements in their major field. Business students who have completed the lower division requirements can enter the program as late as their junior year. The number of students admitted into the minor may be restricted in some years by the number of qualified internships available.

REQUIREMENTS FOR THE MINOR

Students must complete the following requirements for a minor in retail studies:

  • COMM 20 or MGMT 171
  • ARTS 70 or COMM 12 or OMIS 34, or SOCI 49/149
  • ECON 1
  • ACTG 11
  • OMIS 40 or COMM 110 or PSYC 40, or MATH 8
  • MKTG 181
  • MKTG 165
  • Summer Internship: BUSN 198 or other approved internship
  • MKTG 168 and 169
Students must select one of the following three options:

Strategic Multichannel Option
  • OMIS 15 or 17 (this OMIS requirement cannot be waived) 
  • MGMT 160

Online Retailing and Digital Marketing Option

  • ARTS 74 or ARTS174
  • ARTS 75 or ARTS 175
  • MKTG 175 or ARTS 177 or OMIS 111, or OMIS 113 
Web Engineering Option
  • COEN 161
  • COEN 163
  • COEN 162