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Director: Kirthi Kalyanam
Retailing is a dynamic and fast-paced industry and encompasses many functional areas. It demands a blend of creative and analytical skills. The minor in retail studies offered through the Retail Management Institute is an excellent immersion experience that prepares students for a diverse set of careers including e-commerce, buying, merchandising, planning and allocation, digital marketing, and supply chain management. The program is open to all University undergraduates. Students entering the retail studies minor continue to major in their field of interest and receive their bachelor’s degree in that field.
Business majors get an opportunity to focus their studies and discover an exciting industry in which to build their passions. For many business majors, broad business theories will develop deeper meaning as they are applied specifically to the retail industry. The innovations in Internet retailing and supply chain management provide great opportunities for MIS majors and students interested in computer science. Retailing is at the forefront of trends in digital and mobile marketing, and social media. This provides a fertile ground for arts and science students to leverage their unique background.
One of the most valuable and unique aspects of the retail studies minor is participation in an internship during the summer after the junior year. This immersion experience gives students insight into the retail industry and potential careers that are available. Students acquire experience through a full-time, 10-week paid or non-paid internship at internationally recognized retailers such as the Gap, HUGO BOSS, Williams-Sonoma, Phillips-Van Heusen, and Nordstrom. A wide variety of internships meet diverse student interests and needs.
The minor is composed of a set of core courses and either a strategic multichannel or online and digital retailing option based on the interests of the individual student. The core courses include a multichannel retailing class in the spring quarter of their junior year and a two-quarter advanced retail seminar in the fall and winter quarters of their senior year. The core classes cover topics such as digital marketing, branding, product development, category management, negotiation, social media business analytics, supply chain management, e-commerce, and pricing and promotion analysis.
Nonbusiness majors are encouraged to apply for admission to the program during their freshman or sophomore year to allow time to integrate their course of study in retailing with the requirements in their major field. Business students who have completed the lower division requirements can enter the program as late as their junior year. The number of students admitted into the minor may be restricted in some years by the number of qualified internships available.
REQUIREMENTS FOR THE MINOR
Students must complete the following requirements for a minor in retail studies:
Strategic Multichannel Option
Online Retailing and Digital Marketing Option