Santa Clara University

Dale Achabal

L.J. Skaggs Distinguished Professor of Marketing
Executive Director, Retail Management Institute (RMI)

Dale Achabal is the L.J. Skaggs Distinguished Professor and Executive Director of the Retail Management Institute at Santa Clara University. He also founded the Retail Workbench Research and Education Center, sponsored by a consortium of leading retailers from around the world.

Professor Achabal is active in research focusing on the development of decision support and knowledge systems, multi-channel retailing strategies and retail patronage. He has published numerous articles in leading journals including the Journal of Marketing, Journal of Marketing Research, Geographical Analysis, and Social Science & Medicine.

In addition, Professor Achabal has presented papers at industry and professional conferences throughout the U.S., Europe, and Asia Pacific. He is a member of the CIO Council of the National Retail Federation (NRF), the Editorial Board of the Journal of Retailing, and recipient of three national awards for his research.

Dr. Achabal is a regular consultant and executive coach to a variety of organizations in the areas of multi-channel retailing strategy and marketing analytics. His current and former clients include AAFES, AT&T, DFS, Gap, IBM, Infosys, Levi Strauss, Oracle, J.C. Penney, Jardine Pacific, Safeway, and Target corporations. He serves on the Board of Directors of Gottschalk's (NYSE: GOT), RivalWatch and Goodwill Industries of Silicon Valley, as well as the advisory boards of several public and privately held information technology firms. He also serves as an expert witness in cases related to marketing and retailing issues.

Professor Achabal received his Ph.D. in Marketing and Regional Economics from The University of Texas at Austin. He has taught in the undergraduate, graduate, and executive development programs at a number of leading universities around the world including the University of California, Berkeley, University of Florida, ACRS-Monash University, Australia, the Norwegian School of Management, Ohio State University, Oxford University-Templeton College, Sup de Co-Rouen, and Universite de Rennes, France, The University of Texas, and Tilburg University-TiasNimbas Business School in The Netherlands.

May 2008