Santa Clara University

Albert Bruno

William T. Cleary Professor of Marketing

Albert V. Bruno, Ph.D. is the William T. Cleary Professor at Santa Clara University, where he has at various times served as founding director of the Center for Innovation & Entrepreneurship, associate and acting dean, and marketing department chair. Professor Bruno earned an MBA and Ph.D. at the Krannert School of Management at Purdue University.

He has an international reputation as a consultant and seminar leader. He has lectured and consulted for a variety of US and international organizations including Smith Kline, Applied Materials, Amdahl, Cadence Design, Chevron, Apple Computer, Peat Marwick, Olivetti, IBM, 3M, and many others. He has given seminars in many international locations including, Paris, Rouen, Florence, Rome, Milan, Athens, Jakarta, Hong Kong, Singapore, Mexico City, Buenos Aires, Santiago, Sao Paulo, Lima, and Bogota.

In 1982, Professor Bruno was one of 13 recipients in the United States, of the Leavey Foundation Award for excellence in private enterprise education. In the same year, he was honored with the Glenn Klimek Professorship at Santa Clara, which he held for 16 years. His many articles, research publications, and book chapters have been published in a diverse set of business journals and periodicals, His book, The Market Value Process: Bridging Customer and Shareholder Value, was published by Jossey Bass in 1996 and republished in German in 1998.

At Santa Clara, Professor Bruno has taught courses in Marketing Management, Marketing Research, and Business Policy. He currently teaches New Venture Creation and Financially Effective Marketing Strategies.

He is the academic dean for the Global Social Benefit Incubator and the St Gallen MBA Program @ Santa Clara.

Professor Bruno has served on the board or advisory boards of a number of private and public companies. He is a limited partner investor in five venture funds.