Santa Clara University

Xiaojing Dong

Assistant Professor of Marketing

Xiaojing Dong received her Ph.D. from Northwestern University where her dissertation received the Alden G. Clayton Doctoral Dissertation Proposal Award at the Marketing Science Institute. She earned a M.S. degree from Massachusetts Institute of Technology, and a B.S. degree from Tsinghua University in Beijing, China.

She currently teaches the core class, "Principles of Marketing" in the undergraduate program.

Dr. Dong's current academic research studies individual customer's (consumer or business) responses to firm's marketing efforts, and how firms' marketing strategies can be adjusted when taking this information into consideration. Her research has covered a wide selection of industries, including pharmaceutical, high-tech and retailing.

She is a reviewer for Marketing Science and the International Journal of Research in Marketing, and has served on the Transportation Research Board conference review team as well as reviewing for the journal, Transportation Research.