Santa Clara University

Kirthi Kalyanam

JCPenney Research Professor
Director, Retail Management Institute

Kirthi Photo Ready to postDr. Kalyanam is the J.C. Penney Research Professor and Director of the Retail Management Institute at the Leavey School of Business at Santa Clara University. He has also served as Faculty Director of the Executive MBA program, a visiting Professor at the Graduate School of Business at Stanford University, a guest faculty in the Stanford Executive MMP program, Senior Vice President and Chief Marketing Officer of SpinCircuit Inc, a provider of supply chain integration services to the electronics industry. He received his Ph.D. in business administration from the Krannert School of Management, Purdue University. 

Dr. Kalyanam advises early stage startups. He has advised or consulted for Comscore Networks, Propel Corporation, Xambala, Kiwi Networks, Symphoniq Corp, Boorah, and CoffeeTable. He has served as a board advisor and consultant to the Commander of AAFES, a $9B retailer ranking #36 in the Top 100 Retailers. He designed and delivered the first Retail University program at Google and today is developing the 3rd generation of this program. He currently serves on the board of directors of 

His research and expertise are in retailing, internet & multi-channel marketing, quantitative marketing and the intersection of these areas. His publications include “The Perfect Message at the Perfect Moment” and “When is the New What”in the Harvard Business Review, “From Volume to Value” in the California Management Review. He is a co-author of the book Internet Marketing & eCommerce published by Thomson. His academic publications have appeared as lead articles in Marketing Science, The Journal of Marketing Research, Marketing Letters, Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Interactive Marketing. His research paper published in The Journal of Marketing Research on market potential estimation was selected as a finalist for the American Marketing Association’s Paul E. Green Award for impact on the practice of marketing. 

Dr. Kalyanam teaches in the undergraduate, graduate and executive programs. He has received the Deans award for Outstanding Innovation in Teaching Pedagogy and has been recognized as one of the top rated teaching faculty on multiple occasions. 

Dr. Kalyanam is a dynamic speaker. He leads executive seminars on Internet Disruption, the Amazon and Wal-Mart Effect in Retailing and has trained executives from over 10 countries. His clients have included ABN-AMRO, ABP, APG (Netherlands), Acuson, Army and Air force Exchange Service (AAFES), The American Video Duplicators Association, BI (Norway), Barco (Belgium), Blackstone Group Carrefour (France), Cisco Systems (San Jose), CSM (Netherlands), Daehan Oil Corporation (S. Korea), De Lage Landen (Netherlands), Gap, Google, Harvard Business Review Latin America, Hewlett Packard, Infotech (Mexico), IBM, IMD (Switzerland), Monash University (Australia),, Indian School of Business, Siemens, Wipro (India), Thai Management Association, Tias-Nimbas Business School (Netherlands) & Trimble Navigation. He has co-produced the Internet Retailing Bootcamps with and has served as an advisor to the State of Retailing Online (SORO) research study and has chaired the Thinktank. 

Dr. Kalyanam has provided expert testimony in several major cases in the domain of internet marketing, retailing and database marketing. His work has included evaluating business models, market research, and damage assessment using transaction databases and testimony on industry best practices. His clients have included the California Attorney General. 

February 2015


Vita (profile format in PDF)

Phone: 408-554-2705


Printer-friendly format