Kirthi Kalyanam
J.C. Penney Research Professor and
Associate Professor of Marketing
Faculty Director, Executive MBA Program
Dr. Kalyanam is the J.C. Penney Research Professor, Director of Internet Retailing in the Retail Management Institute & Director of e*Business Initiatives at the Leavey School of Business at Santa Clara University. Dr. Kalyanam’s areas of expertise include Internet Marketing, eCommerce, Retailing & Channel Marketing. Dr. Kalyanam was a visiting Professor at the Graduate School of Business at Stanford University. He also served as Senior Vice President and Chief Marketing Officer of SpinCircuit Inc, a provider of supply chain integration services to the electronics industry.
One recent article titled, “When is the New What” was featured in the HBR list of "Breakthrough Ideas for 2005." Another article, “The Perfect Message at the Perfect Moment,” appeared in the November 2005 issue of Harvard Business Review. The articles describes how organizations can build customer relationships many at a time using Dialogue Marketing. He is a co-author of the book, Internet Marketing & eCommerce, forthcoming from Thompson Learning.
Dr. Kalyanam’s publications have appeared as lead articles in Marketing Science, The Journal of Marketing Research, Marketing Letters, Journal of the Academy of Marketing Science, Journal of Retailing & Harvard Business Review. His research paper published in The Journal of Marketing Research on GeoDemographic Marketing was selected as a finalist for the American Marketing Association’s Paul E. Green Award for impact on the practice of marketing. Dr. Kalyanam is a three time consecutive winner Dean’s award for outstanding research, teaching and service contributions in 1998, 1999 and 2000. He has received the Deans award for Outstanding Innovation in Teaching Pedagogy.
Dr. Kalyanam’s current research projects include Dialog Marketing; Reputation systems in Online Auctions; Estimating Key item Effects Using Stockouts; Multi-channel choice models and Hybrid Shopping. He is a principal investigator in a Multi-Channel Retailing Strategies project of the U.S Retail Industry.
Dr. Kalyanam has advised early stage startups on capturing & winning emerging markets. He has advised or consulted for Comscore Networks, Propel Systems, Xambala Inc, Kiwi Networks, and Symphoniq Corp. He is a board advisor and consultant to the Commander of AAFES, a $9B retailer ranking #36 in the Top 100 Retailers.
He also consults for Fortune 500 companies on a worldwide basis. He has trained executives in over 10 countries on Internet Marketing, Retailing and Category Management. His clients have included the American Video Duplicators Association, The Gap, Acuson, Hewlett Packard, IBM, Siemens, Infotech (Mexico), Daehan Oil Corporation (S. Korea), Army and Airforce Exchange Service (AAFES), & the Thai Management Association.
Dr. Kalyanam is a sought after expert witness and his clients include the California Attorney General. Dr. Kalyanam received his Ph.D. in business administration from the Krannert School of Management, Purdue University. He lives in Campbell, CA.
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