Santa Clara University

Faculty - Munson Profile



Marketing Department » Faculty » Munson Profile

Michael Munson 

Associate Professor of Marketing

 

Education
B.S., 1967, MBA, 1968
University of Utah


Ph.D., 1973
University of Illinois, Urbana-Champaign.

Courses Taught

  • Consumer Behavior
  • Advertising Management
  • Industrial Marketing Management
  • Advanced Marketing Management

Research Interests

  • Measurement and application of personal values, involvement, attitude, and personality to marketing strategy and organizational behavior
  • Modeling sales-force selection
  • Technology transfer
  • Industrial purchase decision processes
 

CONTACT

Vita

Phone 408-554-4580

E-mail (new window will open)

Personal website

My blog

Research

 
link to printer-friendly version Printer-Friendly Page
 
© 2008 Santa Clara University | | Leavey School of Business | Marketing Department | Lucas Hall | Contact us
 500 El Camino Real | Santa Clara, California 95053 | 408-554-4580 | Contact the web manager
Established 1851