Santa Clara University

Subom Rhee

Assistant Professor

Subom Rhee is an Assistant Professor of Marketing at the Leavey School of Business, Santa Clara University. 

Dr. Rhee earned an Economics Degree from Sogang University in Seoul, Korea in 1986. Subsequently he spent 7 years with Korean French Banking Corporation in the Credit Analysis and Corporate Account Divisions. He returned to academia in 1993 and completed the MBA degree in1995 and the Ph.D. degree in Marketing at the University of Iowa in 2002.

His research interests include database marketing issues such as customer scoring, customer contact strategy and customer relationship management. His current projects include multi-channel choice models and hybrid shopping behavior.

Dr. Rhee is currently a faculty coordinator of an undergraduate marketing course and a departmental representative to Faculty Senate Council. He has taught Statistical Analysis, Principle of Marketing and Marketing Analysis.