Santa Clara University

David O. Robinson

Lecturer in Marketing

David Robinson has taught at Santa Clara since 1998. His interests are in Marketing Strategy Planning, Pricing, and Service Operations.

He is the author of a textbook on business protocol, and his advice column runs in the San Francisco Chronicle each Sunday.

He has traveled extensively in Asia and taught short courses in China and Vietnam.

Dr. Robinson earned his Ph.D. from Brown University, and his MBA from University of North Carolina - Chapel Hill.