Savannah Wei Shi
Assistant Professor
Savannah Wei joined the department of Marketing in Fall 2011.
Her research interests include dynamics in consumer decision-making, e-commerce, and retail management.
She has co-authored two book chapters (Cluster Analysis, and Factor Analysis) in the forthcoming Wiley International Encyclopedia of Marketing, and presented research at the INFORMS Marketing Science Conference in Germany.
Wei earned a bachelor of science degree in marketing from Fudan University (China), and received her Ph.D. in marketing from the University of Maryland, College Park, in 2011.
July 2012
