Amazon Opens the Email Marketing Floodgates to Try to Boost Sales
Amazon.com Inc. will let brands and merchants send marketing emails to shoppers, a risky bid to boost sales that could inundate inboxes with spam.
Bloomberg - Spencer Soper
- Brands and sellers will be able to email customers directly
- Risky bid to boost sales could potentially alienate shoppers
"Amazon.com Inc. will let brands and merchants send marketing emails to shoppers, a risky bid to boost sales that could inundate inboxes with spam.
The company announced the initiative Wednesday at the Amazon Accelerate conference in Seattle, where it demonstrates new features to the independent businesses that sell more than half of the products on Amazon.com."
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Sep 14, 2022