Skip to main content

Minor in Retail Studies

Get the skills you need to succeed in retail with the Retail Studies Minor.

The Retail Studies Minor is both a curriculum and experience-based program. Our curriculum offers strong business theory in the classroom through a diverse set of core requirements covering marketing, economics, data analytics, consumer behavior and technology and information systems.

We actively pursue opportunities for access to the best real-world experiences here locally in Silicon Valley, with retailer field experiences in the San Francisco Bay Area and conferences in New York and Las Vegas. All experiences are developed to give you a holistic view of the retail industry and its many career opportunities.The Retail Studies Program provides the insights and experiences to prepare for a career in the retail industry in many diverse fields including buying & merchandising, e-Commerce, planning, store management, global sourcing, supply chain, finance and information technology. We are proud to attract Retail Visionaries, Entrepreneurs and Silicon Valley Executives to Santa Clara University to connect you directly to business insights and technology evolution.

The Retail Studies minor is open to undergraduates in all fields within the University. Here are the core requirements and recommended scheduling.

• The Retail Studies Student Association (RSSA) works in collaboration to mentor, hold special events and socials, panel conversations with our alums, meet & greets with the RMI Advisory Board Members, Mission Outreach to raise funds for the local underserved in the community and production of the RMI Magazine and Instagram @ retailsantaclarau curation.

• Silicon Valley Field Experiences – RMI has easy access to San Francisco– based retail companies including Levi’s, The Gap, Williams-Sonoma, Cost Plus World Market, Stitchfix, Lolli & Pops and Pinterest just to name a few. Throughout the school year, RSSA organizes many retailer visits. RMI’s ability to provide location-based experiences right at the intersection where technology meets retail, is a distinction no other retail program can claim.

• Scholarships – RMI awards several financial scholarships, the Jill Curran Scholarship for a New York Immersion Trip, and access to apply for industry organization scholarship offerings.

• Apply online through our website: www.

• 1st Round interviews take place with RMI’s Associate Director, Cynthia Gamage.

• 2nd Round interviews with our Program Director, Professor Kirthi Kalyanam, take place upon successful completion of first interview.


Retail Studies Minor - Curriculum

Core CoursesFreshmanSophomoreJuniorSenior
Managerial Communication

COMM 20 

Technology / Information Systems

ACOMM 12 or OMIS 34 (or equivalent) or SOCI 49/149



Data Analysis

OMIS 40 or COMM 110 or PSYC 40 or MATH 8/123 or AMTH 108

Principles of Marketing

MKTG 181


Fall or Winter

Multi-Channel Retailing

MKTG 165**



Summer Internship

BUSN 198R 



Senior Seminars

MKTG 168 & MKTG 169


Fall and Winter

Multi-Channel FreshmanSophomoreJuniorSenior
Computer Concepts

OMIS 15*

Organization and Management

MGMT 160


Internet RetailingFreshmanSophomoreJuniorSenior
Computer Concepts

ARTS 74 or 174


Graphic Design

ARTS 75 or 175

Social Media

MKTG 177

    ✓  ✓ 

MKTG 175 or ARTS 177 or OMIS 111 or OMIS 113




Web Engineering FreshmanSophomoreJuniorSenior
Web Programming

COEN 161



Web Usability

COEN 163



Web Infrastructure

COEN 162




Please check all course pre-requisites. 

*OMIS requirement can not be waived.

** BUSN 70 followed by ACTG 11 (business majors) or ACTG 11A (non-business majors), as well as MKTG 181 are pre-requisites to MKTG 165.


Multi-Channel Retail Marketing

Multi-Channel Retail Marketing provides insights in to what retail represents and an understanding of its significance to U.S. and world economies Over the past thirty years, few industries have undergone the level of change that retailing has. By anticipating and reacting to changes in consumer shopping behavior, competitive economics and technological innovation, today retailers will adopt new types of shopping experiences. For several years, the growth of ecommerce put pressure on traditional bricks-and-mortar retailers. Today, retailers such as Amazon and Walmart sit at the top of their industries, while former ‘icons’ of retail’s past are challenged with today’s economic environment.

The Art & Science of Merchandising

The Art & Science of Merchandising is designed to keep students abreast of the newest technologies and analytical methods that aid how merchandise may be procured, managed, and sold in various retailing establishments. Class time is a combination of:

• Discussions presented on key concepts

• Industry guest speakers lead the conversation on real-world merchandising

• Student presentations examine and evaluate selected retailers merchandising decisions

The New Retail Disruptors + Retail Innovation Projects

The New Retail Disruptors defines where innovation has found its way into retailing with the entry of horizontal platforms (Amazon,, eBay), vertical platforms (Blue Nile, Overstock, BuildDirect,,, manufacturers (Nike) and digitally native brands born on the web and sell directly to end consumers (Warby Parker, Bonobos, Naturebox) and the responses of incumbent retailers (Wal-Mart, Home Depot, Macy’s, Nordstrom). This innovation has created a new edge (boundary) in retail space that emphasizes new consumer needs.

Gen Z Dormstorm Retail Innovation Project – teams made up of 5 students groups deliver a presentation using key concepts learned in the class with the support and guidance of industry leaders.

• Through the process of developing the business idea, students should take a point-of-view on how they see retail evolving in the future and how this idea fits within that view.

• Student teams present to a panel of judges - retail experts and investors – who will provide real-time feedback and potential consideration for further development of business ideas.