Skip to main content









Retail Studies Minor

Get the skills you need to succeed in retail with the Retail Studies Minor.

The Retail Studies Minor is both curriculum and experience-based programming. Our curriculum offers strong business theory in the classroom through a diverse set of core requirements covering marketing, economics, data analytics, consumer behavior and technology and information systems.


Join RMI! Recruitment Video

The Retail Studies minor is open to undergraduates in all fields within the University.

We actively pursue opportunities for access to the best real-world experiences here locally in Silicon Valley, with retailer field experiences in the San Francisco Bay Area and conferences in New York and Las Vegas. All experiences are developed to give you a holistic view of the retail industry and its many career opportunities.The Retail Studies Program provides the insights and experiences to prepare for a career in the retail industry in many diverse fields including buying & merchandising, e-Commerce, planning, store management, global sourcing, supply chain, finance and information technology. We are proud to attract Retail Visionaries, Entrepreneurs and Silicon Valley Executives to Santa Clara University to connect you directly to business insights and technology evolution.

Retail Studies Student Association image cap

Retail Studies Student Association

Once accepted into the Retail Studies Program, students automatically become members of the Retail Studies Student Association (RSSA).

RMI Internships image cap

RMI Internships

RMI Internships are typically paid, full-time opportunities for retail studies students to experience the culture and business of recognized, industry leading retail and tech industry innovators. 

The RMI Minor Application image cap

The RMI Minor Application

RMI offers experiences and exposure to the retail industry through industry speakers, conferences, cutting-edge curriculum, internship & career connections, scholarship opportunities, and more.


RMI provides a platform for deep collaboration between industry luminaries and leading academics into the emerging and evolving concepts impacting retail today. The knowledge generated from this collaboration forms the basis of our curriculum.

Here are the core requirements and recommended scheduling.

Please check all course pre-requisites. 

* Prerequisites for Comm 110 are Comm 1 & Comm2

** BUSN 70 followed by ACTG 11 as well as MKTG 181 are prerequisites to this class


Core Courses and Recommended SchedulingFreshmanSophomoreJuniorSenior   

 COMM 20
(only for COMM majors and minors )
BUSN 179   

Technology / Information Systems

COMM 12 or OMIS 34  or ACTG 134(or equivalent) or SOCI 49/149



Data Analysis 

OMIS 40 or  PSYC 40 or MATH 8/123 or AMTH 108

or COMM 110*


Principles of Marketing

MKTG 181


Fall or Winter

Multi-Channel Retailing

MKTG 165**




BUSN 198R 



Senior Seminars***

MKTG 168 & MKTG 169


Fall and Winter

Multi-Channel Courses and Recommended SchedulingFreshmanSophomoreJuniorSenior   
Computer Concepts

OMIS 15*

Organization and Management

MGMT 160


Internet Retailing Courses and Recommended SchedulingFreshmanSophomoreJuniorSenior   
Computer Imaging

ARTS 74 or 174


Graphic Design

ARTS 75 or 175

Social Media

MKTG 177

    ✓  ✓ 

MKTG 175 or ARTS 177 or OMIS 111 or OMIS 113





We'd love to hear from You if have questions.

RMI Programs Admissions

Sr. Administrative Assistant, Retail Management Institute Cindy Cooper Head Shot

Cindy Cooper

Programs. Projects. Planning., Retail Management Institute

Cynthia Thumbnail

Cynthia Gamage

Associate Director