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Retail Studies Minor

Get the skills you need to succeed in retail with the Retail Studies Minor.

The Retail Studies Minor is both a curriculum and experience-based program. Our curriculum offers strong business theory in the classroom through a diverse set of core requirements covering marketing, economics, data analytics, consumer behavior and technology and information systems.

We actively pursue opportunities for access to the best real-world experiences here locally in Silicon Valley, with retailer field experiences in the San Francisco Bay Area and conferences in New York and Las Vegas. All experiences are developed to give you a holistic view of the retail industry and its many career opportunities.The Retail Studies Program provides the insights and experiences to prepare for a career in the retail industry in many diverse fields including buying & merchandising, e-Commerce, planning, store management, global sourcing, supply chain, finance and information technology. We are proud to attract Retail Visionaries, Entrepreneurs and Silicon Valley Executives to Santa Clara University to connect you directly to business insights and technology evolution.

The Retail Studies minor is open to undergraduates in all fields within the University. Here are the core requirements and recommended scheduling.


Retail Studies Minor - Curriculum

Core Courses and Recommended SchedulingFreshmanSophomoreJuniorSenior   

 COMM 20
(only for COMM majors and minors )
BUSN 179   

Technology / Information Systems

COMM 12 or OMIS 34  or ACTG 134(or equivalent) or SOCI 49/149



Data Analysis 

OMIS 40 or  PSYC 40 or MATH 8/123 or AMTH 108

or COMM 110*


Principles of Marketing

MKTG 181


Fall or Winter

Multi-Channel Retailing

MKTG 165**



Summer Internship

BUSN 198R 



Senior Seminars***

MKTG 168 & MKTG 169


Fall and Winter

Multi-Channel Courses and Recommended SchedulingFreshmanSophomoreJuniorSenior   
Computer Concepts

OMIS 15*

Organization and Management

MGMT 160


Internet Retailing Courses and Recommended SchedulingFreshmanSophomoreJuniorSenior   
Computer Imaging

ARTS 74 or 174


Graphic Design

ARTS 75 or 175

Social Media

MKTG 177

    ✓  ✓ 

MKTG 175 or ARTS 177 or OMIS 111 or OMIS 113




Web Engineering Courses and Recommended SchedulingFreshmanSophomoreJuniorSenior   
Web Programming

COEN 161



Web Usability

COEN 163



Web Infrastructure

COEN 162




Please check all course pre-requisites. 

* Pre-requisites for Comm 110 are Comm 1 & Comm 2

** BUSN 70 followed by ACTG 11 & MKTG 181 are pre-requisites to this class

*** MKTG 165 is a pre-requisite for MKTG 168 & MKTG 169