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Retail Management Institute

Technology is transforming retail.

Be a part of this transformation.

Apply Now - Join Our Retail Studies Minor  

Congratulations 2024 Graduates!

Digital Merchandising Certification

RMI and Bloomreach are offering an innovative 2-day course that will set you apart from the competition.

Monday, September 16th and Tuesday, September 17th from 10:30 am to 2:00 pm

Learn More
DMC 2024
Navigate here to What's In It For You?

Specific Benefits

  • Learn about Digital Merchandising from an experienced professional & industry leader
  • Gain hands-on experience with a tool widely used in the industry
  • Differentiate yourself from other job seekers with a certification exclusive to SCU
  • Understand key industry terminology and metrics
DMC'24
Navigate here to What You'll Learn in the Two-Day Program

Training Overview

An overview of what your two days of training will cover . . . .

  • Introduction to Digital Merchandising
  • The Digital Ecosystem
  • How Search Works
  • Recommendations Zones
  • Digital Analytics
  • What Comes Next, Potential Impacts of AI
  • Wrap-up & Questions

"From a technology usage point of view, any area like e-commerce digital marketing, where technology is a big part of everything that’s going on, hands-on experience with those platforms is something that is going to become a valuable and important part of the student experience."

RMI’s Executive Director Professor Kirthi Kalyanam Ph.D.

Exciting News!

Long time RMI Board member Michael Schriver has been appointed LVMH Group President of North Asia.

In his new role Michael is responsible for all LVMH brands (Fashion & Leather goods, Perfume and Cosmetics, Selective Retail, and Wine and Spirits) for mainland China, Hong Kong, Taiwan, Macau and Korea.

Michael is a visionary who saw the potential of the luxury business in Asia, relocated to Hong Kong well over a decade ago and developed deep on the ground experience in Asia. LVMH is the world's largest luxury goods company and North Asia is one of the most important markets for the Luxury business. This appointment is indeed a recognition of Michael's vision and proven capabilities.

See announcement from LVMH and a quote from Bernard Arnault Chairman of LVMH below. A big congrats from all of us Michael on this well deserved appointment.

Michael Schriver, President North Asia at Louis Vuitton - Michael Schriver Link to file
LVMH announces appointment of Michael Schriver as Chief Executive Officer Asia-Pacific. - Michael Schriver LVMH Announcement Link to file

Why Retail Studies?

RMI’s Retail Studies minor is a differentiator, a distinction that creates Your future. RMI connects you to an innovative curriculum with an e-commerce focused view. Engage with industry leaders, alumni, and the RMI Community for countless opportunities to connect, grow and expand Your career possibilities. 

Innovative Curriculum

That Gives You Job-Ready Expertise

Retail Management Institute, Marketing 165 - Santa Clara University
Navigate here to Marketing 165: Customer-Centric Retailing

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies that underlie retailing formats, target marketing decisions, merchandise management, how retail price promotions work, managing customer service, and the execution of retail marketing decisions. Mini cases, video cases, an applied project, and guest speakers from industry will be utilized to provide practical illustration of various concepts and stimulate class discussion.

168
Navigate here to Marketing 168: The Art and Science of Merchandising

Designed to demonstrate the newest technologies and analytical methods that aid how merchandise may be procured, managed, and sold in various retailing establishments, the ART AND SCIENCE OF MERCHANDISING is a combination of lectures and discussions with conversations led by the industry guest speakers to showcase the real-world merchandising decision making. Students experience the merchandise procurement process, and develop, propose and defend effective merchandise planning decisions.

  • Evaluate the effectiveness of the private brand strategy for retailers.
  • Describe and evaluate different product recommendation systems and the algorithms that support such systems.
  • Propose and defend sales promotion strategies for retailers.
  • Articulate the key factors in visual merchandising decisions.
  • Understand how retailers can use search engines to refine their merchandising decisions.
  • Understand key elements in the merchandise decisions for various industries, including luxury, travel, grocery, fashion, department stores, etc.
169
Navigate here to Marketing 169: Innovation, Disruption & Acceleration in the Retail Industry

Innovation has found its way into retailing from many places: Entry of horizontal platforms (Amazon, Alibaba.com, eBay, Google Shopping), vertical platforms (Wayfair), manufacturers (Nike) and digitally native brands that are born on the web and sell directly to end consumers (Purple, Allbirds, Zennis, Lulus) and the responses of incumbent retailers (HEB, Petco).

These innovations have created new edges (boundaries) in retail space that highlight new consumer needs in retailing. Innovation, Disruption & Acceleration in the Retail Industry focuses on retail innovation with focus on research projects and analysis that answers what is the new competitive structure of the retail industry? Who is winning and where? What are the consumer needs and how has the changing economics and margin structure directed a need for alternate revenue streams?

Internships
Navigate here to Business 198R: Internships

RMI Internships represent an opportunity to experience and have exposure to the retail industry. An RMI internship provides a diverse view of company culture, business and corporate branding and strategy. Students build and utilize core skills including leadership, organization, collaboration and communication to develop and prepare for an impactful career journey in the retail and retail technology industry.

Discover Your Internship

Retail Studies Students have access to an abundance of retail opportunities through our industry partners, SCU Career Center and RMI alumni. Career Pop-Ins, Industry Meet -Ups, Prep Camp, Speaker Events, Retail Studies Student Association (RSSA) Panel Conversations and the Annual Internship Faire - all exclusively designed to provide You with the connections that are only available through RMI.

Tory Burch
Angela Hazzouri Tory Burch Intern
Navigate here to Angelina Hazzouri
Albertsons Companies
J. Rousseau Albertsons
Navigate here to Jessica Rousseau
Salesforce
Salesforce Intern Katie Kelley
Navigate here to Katie Kelley
Cost Plus World Market
L. Urrutia Cost Plus World MArket
Navigate here to Lyssa Urrutia

What's New

Primeday
Navigate here to Discounts deepen as Prime Day spurs competitive price cuts

The two-day sales event has kicked off a discount dash among retailers trying to keep up with Amazon. RMI Executive Director Professor Kirthi Kalyanam speaks to the Retail Brew about how competitors are going after Amazon on Prime Day 2024.

Amazon Prime day
Navigate here to Amazon Prime Day deals are almost here. Should you take advantage of them?

NEW YORK (AP) — It’s summertime, and the bargains seem easy at a time when many consumer prices are high.RMI Executive Director Professor Kirthi Kalyanam speaks to the Associated Press regarding Prime Day 2024.

Reinventing the Internship - Professor Kirthi Kalyaman Ph.D.
Navigate here to Bridging the Distance: Reinventing the Internship

Professor Kirthi Kalyanam, Ph.D rose to action. Watch Kalyanam in this episode of Bridging the Distance, featuring guest host Provost Lisa Kloppenberg, discuss working with the Retail Management Institute.

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