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Retail Management Institute

Technology is transforming retail.

Be a part of this transformation.

Apply Now - Join Our Retail Minor  

Why Retail Studies?

Join RMI! Recruitment Video

RMI’s Retail Studies minor is a differentiator, a distinction that creates Your future. RMI connects you to an innovative curriculum with an e-commerce focused view. Engage with industry leaders, alumni, and the RMI Community for countless opportunities to connect, grow and expand Your career possibilities. 

Digital Merchandising Certification

RMI and Bloomreach are offering an innovative 3-day course that will set you apart from the competition.

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Must Hear Podcast: Value of Certifications

"From a technology usage point of view, any area like e-commerce digital marketing, where technology is a big part of everything that’s going on, hands-on experience with those platforms is something that is going to become a valuable and important part of the student experience."

RMI’s Executive Director Professor Kirthi Kalyanam Ph.D.

Innovative Curriculum

That Gives You Job-Ready Expertise

Click here to Marketing 165: Customer-Centric RetailingRetail Management Institute, Marketing 165 - Santa Clara University
Click here to Marketing 165: Customer-Centric Retailing
Marketing 165: Customer-Centric Retailing

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies that underlie retailing formats, target marketing decisions, merchandise management, how retail price promotions work, managing customer service, and the execution of retail marketing decisions. Mini cases, video cases, an applied project, and guest speakers from industry will be utilized to provide practical illustration of various concepts and stimulate class discussion.

Click here to Marketing 168: The Art and Science of Merchandising
Click here to Marketing 168: The Art and Science of Merchandising
Marketing 168: The Art and Science of Merchandising

Designed to demonstrate the newest technologies and analytical methods that aid how merchandise may be procured, managed, and sold in various retailing establishments, the ART AND SCIENCE OF MERCHANDISING is a combination of lectures and discussions with conversations led by the industry guest speakers to showcase the real-world merchandising decision making. Students experience the merchandise procurement process, and develop, propose and defend effective merchandise planning decisions.

  • Evaluate the effectiveness of the private brand strategy for retailers.
  • Describe and evaluate different product recommendation systems and the algorithms that support such systems.
  • Propose and defend sales promotion strategies for retailers.
  • Articulate the key factors in visual merchandising decisions.
  • Understand how retailers can use search engines to refine their merchandising decisions.
  • Understand key elements in the merchandise decisions for various industries, including luxury, travel, grocery, fashion, department stores, etc.
Click here to Marketing 169: Innovation, Disruption & Acceleration in the Retail IndustryRetail Management Institute, Marketing 169 - Santa Clara University
Click here to Marketing 169: Innovation, Disruption & Acceleration in the Retail Industry
Marketing 169: Innovation, Disruption & Acceleration in the Retail Industry

Innovation has found its way into retailing from many places: Entry of horizontal platforms (Amazon, Alibaba.com, eBay, Google Shopping), vertical platforms (Wayfair), manufacturers (Nike) and digitally native brands that are born on the web and sell directly to end consumers (Purple, Allbirds, Zennis, Lulus) and the responses of incumbent retailers (HEB, Petco).

These innovations have created new edges (boundaries) in retail space that highlight new consumer needs in retailing. Innovation, Disruption & Acceleration in the Retail Industry focuses on retail innovation with focus on research projects and analysis that answers what is the new competitive structure of the retail industry? Who is winning and where? What are the consumer needs and how has the changing economics and margin structure directed a need for alternate revenue streams?

Click here to Business 198R: InternshipsRetail Management Institute, Business 198R Internships - Santa Clara University
Click here to Business 198R: Internships
Business 198R: Internships

RMI Internships represent an opportunity to experience and have exposure to the retail industry. An RMI internship provides a diverse view of company culture, business and corporate branding and strategy. Students build and utilize core skills including leadership, organization, collaboration and communication to develop and prepare for an impactful career journey in the retail and retail technology industry.

Discover Your Internship

Retail Studies Students have access to an abundance of retail opportunities through our industry partners, SCU Career Center and RMI alumni. Career Pop-Ins, Industry Meet -Ups, Prep Camp, Speaker Events, Retail Studies Student Association (RSSA) Panel Conversations and the Annual Internship Faire - all exclusively designed to provide You with the connections that are only available through RMI.

Tory Burch
Click here to Read About Angelina's Experience Angelina HazzouriAngela Hazzouri Tory Burch Intern
Click here to Read About Angelina's Experience Angelina Hazzouri
Angelina Hazzouri
Click here to Read About Angelina's Experience Angelina HazzouriRead About Angelina's Experience
Albertsons Companies
Click here to Read About Jessica's Experience Jessica RousseauJ. Rousseau Albertsons
Click here to Read About Jessica's Experience Jessica Rousseau
Jessica Rousseau
Click here to Read About Jessica's Experience Jessica RousseauRead About Jessica's Experience
Salesforce
Click here to Read About Katie's Experience Katie KelleySalesforce Intern Katie Kelley
Click here to Read About Katie's Experience Katie Kelley
Katie Kelley
Click here to Read About Katie's Experience Katie KelleyRead About Katie's Experience
Cost Plus World Market
Click here to Read About Lyssa's Experience Lyssa UrrutiaL. Urrutia Cost Plus World MArket
Click here to Read About Lyssa's Experience Lyssa Urrutia
Lyssa Urrutia
Click here to Read About Lyssa's Experience Lyssa UrrutiaRead About Lyssa's Experience

What's New

Click here to Listen to the Podcast Bridging the Distance: Reinventing the InternshipReinventing the Internship - Professor Kirthi Kalyaman Ph.D.
Click here to Listen to the Podcast Bridging the Distance: Reinventing the Internship
Bridging the Distance: Reinventing the Internship

Professor Kirthi Kalyanam, Ph.D rose to action. Watch Kalyanam in this episode of Bridging the Distance, featuring guest host Provost Lisa Kloppenberg, discuss working with the Retail Management Institute.

Click here to Listen to the Podcast Bridging the Distance: Reinventing the InternshipListen to the Podcast
Click here to Read More RMI Magazine Spring 2021Spring 2021 Magazine - Retail Management Institute
Click here to Read More RMI Magazine Spring 2021
RMI Magazine Spring 2021

Our Spring issue introduces our amazing 2021 graduates, celebrates Gail Kirby’s 30 years with RMI, and other great achievements and new adventures of RMI students and faculty.

Click here to Read More RMI Magazine Spring 2021Read More
Click here to Read More RMI Magazine Winter 2021Winter 2021 Magazine - Retail Management Institute
Click here to Read More RMI Magazine Winter 2021
RMI Magazine Winter 2021

Our Winter issue introduces our amazing Kris Bazan, an SCU alumni and advisory board member. We also explore inclusivity, and diversity within RMI, and many other timely issues.

Click here to Read More RMI Magazine Winter 2021Read More

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