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Digital Merchandising Certification


Next session dates to be announced soon.

Exclusively Offered to Retail Studies Seniors and Juniors

Registration and the waitlist are now closed

Digital Merchandising Certification

Alert icon Check Out Dr. Kalyanam's Podcast Interview
The State of Commerce Experience · Episode 35: Evolving Education for Digital Commerce.


Are you ready to be a part of the digital merchandising revolution?

Digital merchandising is a truly innovative process. It begins the moment a customer arrives on a company's digital property. It is a process that uses data and algorithms to enable a superior customer experience. According to the US Census Bureau and Forbes in the first quarter of 2021, U.S. e-commerce sales grew 39% year-over-year, to $199 billion. This shift in ecommerce and digital merchandising will only continue to grow as will opportunities in the digital field. Will you be ready? 

E-Commerce Growth = Jobs


Projected US B2B E-commerce sales Growth 2019-2023


E-commerce global sales projected growth 2019-2023


Jobs on LinkedIn containing “digital merchandising”


Jobs on Indeed containing “digital merchandising”

This explosion has created a huge amount of job opportunities in digital merchandising. To help you win a position in this exciting field, RMI and Bloomreach are offering an innovative 3-day course and cutting-edge certification program that will set you apart from the competition.

What's In It For You?

* Consideration for the Shoptalk Scholarship Opportunity is based on completion and passing of the RMI Digital Merchandising Program Certification. RMI follows the SCU Travel protocols and is subject to University travel restrictions and adherence to COVID travel guidelines which could result in cancellation of the Shoptalk Scholarship.

Digital merchandising is a truly revolutionary process. It begins the moment a customer arrives on a company's digital property. It is a process that uses data and algorithms to enable a superior customer experience. It includes but is not limited to: managing site search, managing category pages, setting global rules, defining and setting facets, audience targeting, and AB testing.

Session 1: On-Site Search & Categories (Sept. 7, 10:30 a.m.–2:00 p.m.)

  • Introduction to Digital Merchandising
  • Dashboard Overview of Bloomreach Discovery, an AI-powered Search and Merchandising Platform
  • Site Search Overview
  • How Search Works
  • Managing Search Results Pages
  • Synonym Definition and Overview
  • Managing Synonyms
  • Autosuggestion Terms Overview
  • Managing Autosuggestion Terms
  • Redirects Definition and Overview
  • Checkpoint Questions

Session 2: Advanced Dashboard Topics (Sept. 8, 10:30 a.m–2:00 p.m.)

  • Categories Overview
  • Managing Category Pages
  • Global Rules Overview
  • Facets Definition and Overview
  • Managing Facets
  • Audience Targeting
  • Checkpoint Questions

Session 3:Measuring Customer Experiences (Sept. 9, 10:30 a.m–2:00 p.m.)

  • Making Data Driven Decisions
  • Site Metrics Overview
  • Dashboard Reporting
  • A/B Testing
  • Checkpoint Questions
  • Final Examination

Our Instructor

Justin E. Daniel, MBA 

Justin is a seasoned multi-channel merchandising professional with over fifteen years of experience. He currently works with Bloomreach as a Business Services Consultant. In this role he teaches Digital Merchandising professionals how to leverage the full capabilities of the Bloomreach platform. Additionally, he hosts a recurring series of Best Practices Sessions for current customers where optimum ways to deploy dashboard functionality are discussed.

Prior to joining Bloomreach Justin worked with well-known organizations including Lowe’s Home Improvement, PetSmart, HD Pro MRO and JCPenney. For each of these companies he leveraged a variety of analytics and site platform tools to drive improvements to the customer experience.

Our Faculty

Kirthi Kalyanam
Professor Kalyanam is the L.J. Skaggs Distinguished Professor and Executive Director of the Retail Management Institute, at Santa Clara University. With research and expertise in retailing, internet & multi-channel marketing, Dr. Kalyanam develops a distinctive cutting-edge curriculum and delivers innovative learning experiences. He brings with him a wealth of knowledge and insights into the future of retail, having previously lead executive seminars on Internet Disruption, the Future of Retail and the Amazon and Wal-Mart Effect in Retailing.

He has served as Faculty Director of the Executive MBA program, a visiting Professor at the Graduate School of Business at Stanford University, a guest faculty in the Stanford Executive MMP program, Senior Vice President and Chief Marketing Officer of SpinCircuit Inc, a provider of supply chain integration services to the electronics industry and served on the Board of Directors for

Dr. Kalyanam advises early stage startups and designed and delivered the first Retail University program at Google and today is developing the 3rd generation of this program. It is through his strong connections, he is able to engage industry collaboration for RMI and the retail studies program.

Kirthi finds inspiration in Silicon Valley’s entrepreneurial spirit, expanding the boundaries to connect ideas, and organizations through RMI’s retail study students and transformative programming. He is committed to discovery through the blending of the retail and technology industries.

He received his Ph.D. in business administration from the Krannert School of Management, Purdue University.

Our Industry Experts

Soumik Chatterjee
Soumik Chatterjee serves as the Chief Strategy Officer for Petco, a category-defining health and wellness company with more than 55 years focused on improving the lives of pets, pet parents and employees.

Soumik joined the company in September 2018 and is responsible for driving Petco's long-term strategy, annual planning, M&A, and strategic innovation. Soumik has 20+ years of strategy and transformation leadership across retail, technology, semiconductors, and financial services industries.

Soumik has a bachelor's degree in computer engineering from University of Mumbai and a master's degree in business administration from the Ross School of Business at University of Michigan. He is based in San Diego, California.

Raj De Datta
Raj De Datta is Co-Founder and CEO of Bloomreach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail E-Commerce in the US and the UK. Raj is a multiple time entrepreneur. Raj is also the best selling author of "The Digital Seeker" - a playbook for digital teams to win big.

Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing and was on the founding team of telecom company FirstMark Communications. Raj also worked in technology investment banking at Lazard Freres. Raj serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed stage venture capital firm Founder Collective and an individual investor in over 20 start-ups.

Hiring managers from a variety of industries share their thoughts on the Certification difference. 

Would you be more likely to interview an applicant who had additional certifications like this on their resume?

Absolutely - digital merchandisers have the potential to lead an eCommerce operation so this specialty is often critical to operating a successful business online. As a hiring manager, I would definitely interview an applicant with a certification in digital merchandising.

What impact does an applicant getting additional certifications have on your perception of them?

High. It tells me they are serious and curious, which are two very important qualities, especially in digital. Between two resumes, where experience was equal, if one had additional certifications and the other did not, I would choose the one with, every time.

Have you made a hiring decision where certifications were a factor?

I was working on filling an internship position. There were several qualified applicants whom I believed could do the job. A deciding factor for me was that one applicant had gone out and gotten certified in a few areas including Google Analytics. In my mind this person had a better base of knowledge and a willingness the extra mile.

Would you recommend professionals trying to enter Digital Merchandising roles take certifications like this?

Absolutely. The digital field has become increasingly competitive. Certifications like this definitively demonstrate that an applicant has built up some skills prior to their first day on the job.

Bloomreach - Digital Merchandising

Bloomreach powers over 25% of US & UK eCommerce search and commerce experiences across 500+ global enterprise brands and businesses.

Bloomreach is the leader in Commerce Experience™ — empowering brands to deliver customer journeys so personalized, they feel like magic. Bloomreach Experience, the digital experience platform built for commerce, includes three pillars: Discovery, offering AI-driven search and merchandising; Content, offering a headless content platform; and Engagement, offering a leading CDP and marketing automation solutions. Together, these pillars form the only platform that combines the power of unified customer and product data with the speed and scale of AI-optimization, enabling measurable digital commerce experiences that drive real results. Bloomreach serves over 700 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer, and powers over $250 billion in commerce annually. For more information, visit

"From a technology usage point of view, any area like e-commerce digital marketing, where technology is a big part of everything that’s going on, hands-on experience with those platforms is something that is going to become a valuable and important part of the student experience."

RMI’s Executive Director Professor Kirthi Kalyanam Ph.D.

Some of Bloomreach's Amazing Customers

Thank You!

We are grateful for financial support from our donors who made this incredible program possible.