DEPARTMENT OF MARKETING
Professors: Dale D. Achabal (
L.J. Skaggs Distinguished Professor,
Department Co-Chair), Albert V. Bruno (
W.T. Cleary Professor), Shelby H. McIntyre (
Department Co-Chair), Edward F. McQuarrie
Associate Professors: Karen F.A. Fox, Kirthi Kalyanam, J. Michael Munson
Assistant Professors: Ling-Jing Kao
Acting Assistant Professor: Xiaojing Dong
Marketing operates at the cutting edge of a well-managed organization. Development of decision-making and managerial skills are the major objectives of the Department of Marketing program, with special emphasis in innovation, high technology, retailing, and consumer products. Marketing is the function that links a business to its markets and customers. Marketing acts as the eyes and the ears for a firm, helping managers identify market opportunities and listen to customer needs and wants. It is also the firm’s voice, handling communications with customers and deciding on advertising and sales messages. Finally, strategic marketing addresses competitive threats and opportunities, guiding a firm’s efforts to deliver superior value. Because customer analysis and competitive advantage are so crucial to business success, a degree in marketing provides a solid foundation for a general management career leading to executive responsibilities. It can also provide the basis for a more focused career in such areas as advertising, retailing, sales, brand management, and market research.
REQUIREMENTS FOR THE MAJOR
In addition to fulfilling University Core Curriculum and Leavey School of Business requirements for the Bachelor of Science in Commerce degree, students majoring in marketing must complete the following departmental requirements:
• MKTG 182 and 183 (to be completed early in junior year)
• Three courses in an area of marketing emphasis chosen from the three below:
Business and Technology Marketing Emphasis • MKTG 185, 187, 188 (strongly recommended)
• MKTG 175, 176, 186 (recommended)
Consumer and Channel Marketing Emphasis • MKTG 165, 175, 186, 187 (strongly recommended)
• MKTG 176 (recommended)
Individually Designed Marketing Emphasis • Courses selected with and approved by the student’s marketing faculty advisor and the department chair. The three courses are typically selected from MKTG 165, 175, 176, 178, 185, 186, 187, and 188.
The MKTG 198 Internship elective can be chosen with an internship topic and company which augments the student’s career marketing goals. However, MKTG 198 cannot be substituted for a course in the three areas of marketing emphasis.
Upper Division Course Descriptions >>> 
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