Santa Clara University


RCME Presents


DCrenshaw_210Dave Crenshaw

The Myth of Multitasking

Many executives and managers pride themselves on their ability to ‘multitask’ – and ask that others do the same. But does it work?  Is it time and cost efficient or a waste of both?  In this program, time management expert, Dave Crenshaw, and author of the compelling book, The Myth of Multitasking, will confront this popular idea that has come to define our hectic world. He will show clearly why multitasking is, in fact, a "lie" that wastes time, costs money, and actually damages productivity and relationships at work and at home.


In this program, Dave Crenshaw will help you:

  • recognize why multitasking is a false construct
  • understand how to create a new and realistic plan for using time more efficiently
  • develop clear solutions for dealing with today’s information-saturated world

Dave Crenshaw began his coaching career in 1998 as the youngest independent consultant for one of the world’s largest small business coaching firms.  He is one of the foremost experts on the epidemic known as multitasking. As a business owner himself, he formerly experienced the struggle of keeping focused. Dave recognized that he needed to re-evaluate how he organized his time. As the creator of TimeGym, a productivity and time management coaching firm, Crenshaw has helped business owners worldwide. He is the author of The Myth of Multitasking: How Doing It All Gets Nothing Done.

What they’re saying about the book:

“A fresh take on the problem of time wasters in our corporate and personal lives, The Myth of Multitasking: How Doing It All Gets Nothing Done will change your paradigm about what is productive and what is not. I loved the concept of 'switchtasking' verses multitasking. A must read for all.” Hyrum W. Smith, Co-Founder Franklin Covey, CEO Galileo.

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