Day of Giving Advocate Media Toolkit

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Your caption gives context and drives action. Use this formula to share why you support Santa Clara University.

• [Hook - 1 sentence] Open with an emotional core or a surprising detail about your SCU experience.
  • Example: "I wouldn't be the leader I am today without the late-night strategy sessions in the Bronco Student Center."
• [Context - 2-3 sentences] Set up the relationship and the stakes. Mention a specific program, professor, or community that shaped you.
  • Example: "When I was a first-year student struggling to find my footing, the LEAD Scholars Program gave me a community that felt like home. They provided the mentorship and resources that turned my uncertainty into a clear path forward."
• [Impact - 2-3 sentences] Share the outcome and the bigger picture. How does your support help future Broncos?
  • Example: "Now, I get to see that same transformation happen for new students every year. This is the power of our collective support. This is what your gift to the LEAD Scholars Program makes possible."
• [Call to Action - 1-2 sentences] Be direct. Tell your followers exactly what to do.
  • Example: "On April 8, join me in giving to [Your Specific Fund]. Because these opportunities change lives."
• [Link] Include your custom Day of Giving URL (or "link in bio" for Instagram).

Examples:

Save the Date: Option 1

Mark your calendars! 🗓️ April 8 is the annual SCU Day of Giving. I’m going all in to support [Insert Fund/Program] because it truly made my time at Santa Clara unforgettable. Whether it was the mentorship, the community, or the late-night study sessions, I want to ensure every Bronco has that same support. Who’s joining me? 🐾

Learn more at the link in my bio! 🔗 #SCUDayofGiving #BecauseSCU #GoBroncos

Save the Date: Option 2

Big things are coming on April 8! ✨ Save the date for SCU’s Day of Giving. I can’t wait to celebrate the community that shaped me and give back to the programs that make Santa Clara so special. Stay tuned for more ways to get involved! 🎓

Check out the toolkit at the link in my bio! 🔗 #SCUDayofGiving #GoBroncos #BroncoNetwork

Day of: Option 1

Today, I’m giving to the [Insert Fund Name] in honor of #SCUDayofGiving. When I was a student, [explain the importance of where you’re giving and what it meant to you]. I want to ensure that future Broncos have the same, if not better, experience than I did. Join me in giving today! Learn more → [Your advocate link]

Day of: Option 2

Today is the annual #SCUDayofGiving, and I’m giving to the [Insert Fund Name]. [1-2 sentences on how important the area that you’re supporting is to you]. Will you join me and so many fellow Broncos by making a gift today? Our collective support ensures that SCU students are set up for success in 2026 and beyond! Learn more → [Your advocate link]

Hashtags: #BecauseSCU #SCUDayofGiving #DayofGiving2026 #SantaClaraStrong #SCUProud #GoBroncos #JesuitEducated #SCUAlumni #BroncoNetwork #SCUMission

Save the Date: Option 1

Subject line: Save the Date: SCU Day of Giving is April 8! 

Hi [Name],

Mark your calendars! April 8 is officially SCU’s Day of Giving.

This is our one day to come together and support the specific programs, clubs, and scholarships that make SCU matter to the world. I’ve seen firsthand how our collective generosity creates a powerful impact for current students, and I can't wait to see what we can achieve this year.

Stay tuned for more details—I’m looking forward to celebrating our Bronco pride together!

Best,

[Your Name]

Save the Date: Option 2

Subject line: Join me for SCU Day of Giving 2026! 

Hi [Name],

It’s officially Day of Giving at Santa Clara! I’m reaching out because I’m raising support for [Insert Fund Name]—a program that means a lot to me because [Insert 1-sentence reason].

My goal is to find [Number] friends to join me in making a gift of any size today. Can I count on your support to help us reach our goal?

Support my fund here: [Insert your custom advocate link]

Thanks for being part of the Bronco family!

Best,

[Your Name]

Day of: Option 1

Subject line: It’s Day of Giving at SCU!

Hi [Name],

Happy Day of Giving! I’m reaching out because I’m helping raise money for [Insert Fund Name] at Santa Clara today. This program is incredibly important to me because [1-sentence reason].

My goal is to get [Number] people to give through my link today. Would you be willing to make a gift of any size to help me reach that goal?

Support here: [Insert your custom advocate link]

Thanks so much!

[Your Name]

Day of: Option 2

Subject line: Today is the day: Let’s do something big for SCU students! 

Hi [Name],

Today is the day we come together as a Bronco family for Day of Giving. I've seen how even a small gift can go a long way when we all pitch in. I’m supporting [Insert Fund Name] today because I believe in the mission of [Insert 1-sentence mission].

Can you join me with a gift of $10, $25, or any amount that feels right to you?

Join the movement here: [Insert your custom advocate link]

Thanks for your support!

[Your Name]

Email: Option 1

Subject line: We did it, Broncos!

Hi [Name],

I wanted to send a quick note to say thank you for supporting my Day of Giving campaign for [Insert Fund Name]. Because of your generosity, we’re able to continue providing incredible opportunities for students and ensuring the Bronco community stays stronger than ever.

It means the world to me that you chose to join me in this effort. Thank you for being such a vital part of the SCU family!

Best,

[Your Name]

Email: Option 2

Subject line: Thank You, Broncos!

Hi [Name],

I am so grateful for your support during SCU's Day of Giving! Your gift to [Insert Fund Name] is already at work helping our students thrive.

It’s the generosity of friends like you that makes the Santa Clara experience so special. Thank you for being a part of this journey with me!

Best,

[Your Name]

Social Media: Option 1

Huge thanks to everyone who supported Day of Giving! Together, we showed the world what the SCU community can achieve when we join forces. I am so proud to share that we raised [Amount/Number of Donors] for [Insert Fund Name].

These gifts will go directly toward [Insert 1-sentence impact], setting up our students for success in 2026 and beyond. Thank you for your belief in our mission!

Social Media: Option 2

I supported [Insert Fund Name] today because it played such a huge role in my experience as a Bronco. Thank you to everyone who joined me in ensuring future students have those same life-changing opportunities. We are stronger when we give together!

#SCUDayofGiving #BroncoNetwork #SantaClaraStrong