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January 2016

Helmet image for SB50

Helmet image for SB50

Countdown to Super Bowl 50: Lessons from the Upper Echelons of Sport

Former 49ers Super Bowl-winning Coach George Seifert will speak at a luncheon event 10 days before the Big Game

SANTA CLARA, Calif., Jan. 14, 2015 — To help set the stage for the upcoming Super Bowl 50, Santa Clara University will host a luncheon lecture and panel focused on leadership, ethics and life lessons learned by an august group of sports all-stars. Speakers will include George Seifert, the former head coach who took the San Francisco 49’ers to their last two Super Bowl victories, in 1994 and 1989.

The event, being offered in conjunction with Bay Area Super Bowl 50 Committee, will be held from 11 a.m. to 1:30 p.m. on Tuesday, Jan. 26, 2016, in the Mission Room of Benson Center at Santa Clara University, 500 El Camino Real, Santa Clara, Calif., 95053.

At noon, Seifert -- who also coached Cornell and the Carolina Panthers – will engage in a discussion with Mike Pereira, Fox NFL Rules Analyst, to discuss lessons learned from nearly 40 years of coaching football.

Following their discussion, a panel of sports all-stars will discuss other lessons learned from competing in the top echelons of sport, after which Keith Bruce, CEO, Super Bowl 50 Committee, will offer closing remarks.

Entry is $25 for the public ($10 for students). Registration and information is available at

Panel speakers will be:

• Ronnie Lott – NFL Hall of Famer
• Brandi Chastain – World Cup champion & Olympic gold medalist
• Jack Clark – U.S. Rugby Hall of Famer, 24-time national champion at Cal
• Tina Syer – Chief Impact Officer at Positive Coaching Alliance, and Stanford Division I field hockey Academic All-American.

For additional Super Bowl 50 information, see

About The Santa Clara University Institute for Sports Law and Ethics
The Santa Clara University Institute for Sports Law and Ethics (ISLE) was founded by Santa Clara University School of Law, the SCU Department of Athletics, and the Markkula Center for Applied Ethics. Its 32-member board includes distinguished athletes and sports executives. ISLE’s signature event is the annual Sports Law and Ethics Symposium. Each spring, ISLE grants its ETHOS Award for Ethics in Sport to an individual, group, or organization that has contributed to the ethics of sport and its positive role in American society. ISLE’s mission is to reflect Santa Clara University’s commitment to a rigorous intellectual inquiry in the field of sports, with a view toward fostering competence, conscience, and compassion in that area of endeavor.

About Santa Clara University
Santa Clara University, a comprehensive Jesuit, Catholic university located 40 miles south of San Francisco in California’s Silicon Valley, offers its more than 9,000 students rigorous undergraduate curricula in arts and sciences, business, and engineering; master’s degrees in business, education, counseling psychology, pastoral ministry, and theology; and law degrees and engineering Ph.D.s. Distinguished nationally by one of the highest graduation rates among all U.S. master’s universities, California’s oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice. For more information, see

Media Contact
Deborah Lohse | SCU Media Relations | | 408-554-5121

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