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July 2018

Facial pic of Celine Schmidek AVP UMC

Facial pic of Celine Schmidek AVP UMC

New Leader for SCU Marketing and Communications

Experienced Silicon Valley marketing professional Celine Schmidek has been named AVP of Marketing and Communication

SANTA CLARA, Calif., July 2, 2018—Santa Clara University has named Celine Schmidek, an experienced Silicon Valley marketing leader, as associate vice president for University Marketing and Communications.

Schmidek, a 1988 Santa Clara University marketing alumna, has more than 25 years of experience working and consulting for some of Silicon Valley’s most bellwether companies, including Cisco Systems, IBM, and Oracle, as well as for software startups.

In those roles, she successfully led teams for key marketing initiatives including product launches; case study preparation; sales training and content creation; co-marketing programs with technology partners; web and media outreach; and change management.  She excels in leading and motivating cross-functional teams and helping to strategize, streamline and execute on global messaging, content, and brand initiatives.

She is a native of the Philippines and has lived in Northern California for over 36 years. She received her MBA from UC Berkeley Haas School of Business.

In addition, Schmidek has more than six years of experience supporting Jesuit education, as past president and board member of the Bellarmine College Preparatory Mothers’ Guild, where she helped the San Jose-based Jesuit boys’ high school achieve record fundraising results.

“We are delighted to welcome Celine back to Santa Clara University, where her deep Silicon Valley expertise, astute marketing skills, and commitment to Jesuit education will help us increase our local connections and tell the story of Santa Clara University nationally and internationally,” said University Relations Vice President Jim Lyons.

“My alma mater Santa Clara University has a brand like no other university,” said Schmidek. “I look forward to leading the team that will further amplify the many student success stories, extensive alumni connections, faculty thought leadership, and Silicon Valley opportunities to showcase and expand SCU's reputation around the globe.”

Schmidek, who is married to Curt and has two sons, has also volunteered extensively at St. Simon Parish School in Los Altos as well as several local charities. She will begin her new role August 1.

About Santa Clara University
Santa Clara University, a comprehensive Jesuit, Catholic university located 40 miles south of San Francisco in Californiaís Silicon Valley, offers its more than 9,000 students rigorous undergraduate curricula in arts and sciences, business, and engineering; masterís degrees in business, education, counseling psychology, pastoral ministry, and theology; and law degrees and engineering doctoral degrees. Distinguished nationally by one of the highest graduation rates among all U.S. masterís universities, Californiaís oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice. For more information, see

Media Contact

Deborah Lohse | SCU Media Communications | | 408-554-5121


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