Visual Identity Guidelines
The visual identity guidelines set the standard for the university's creative communications, supporting a cohesive, recognizable brand presence across all channels.
Review the correct usage of SCU’s official brand marks, including primary university logos, Tier 2 and Tier 3 unit lockups, the university seal, and the Athletics mark.
Use SCU's brand color palette to create visually consistent, brand-aligned content that reinforces recognition and clarity across all communications.
Our approved typefaces and fonts play a critical role in establishing consistent brand recognition in visual materials and communications.
- Videography (Coming Soon)
Understand SCU’s standards and best practices for creating, editing, and sharing video content that reflects the university’s brand identity and values.
Learn about SCU’s photography policies, visual style, the process for requesting a photoshoot, and the university’s photo library.
Choose from SCU’s collection of branded templates in Canva, Google Slides, and Adobe Libraries designed to help streamline content creation and ensure consistency across SCU communications.
Use our textured patterns as subtle visual accents to add depth and visual appeal to select communication materials.
- Web Design (Coming Soon)
A cohesive system of page layouts, content types, and reusable components that enable departments and partners to build brand-aligned websites. We ensure the university's web design system meets our accessibility standards, is mobile-responsive, and is aligned with usability best practices.








