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The RMI is partnering with leading retail and technology experts to offer an innovative and cutting-edge certification program in Generative AI in Retail.
Are you ready to shape the future of retail with AI?
AI is redefining how consumers discover, shop, and engage with brands. From personalized recommendations and visual search to conversational agents and intelligent supply chains, AI is revolutionizing every step of the retail journey. This certification equips you with the knowledge, tools, and hands-on experience to understand and apply AI technologies across the retail value chain from customer engagement and merchandising to logistics and operations. You’ll explore how Generative AI enhances product discovery, personalization, and decision-making on retail platforms, and how agentic AI systems are transforming the roles of retailers and customers alike. Participants will gain exposure to both demand-side and supply-side applications, learning how AI enables marketplaces, supply chains, and predictive analytics that drive modern retail. By the end of the certification, you’ll be ready to apply AI strategically in retail, create intelligent retail solutions, and lead innovation in the future of digital commerce.
What's In It For You?
Specific Benefits
- Learn how AI and GenAI are revolutionizing modern retail experiences.
- Gain hands-on experience building mini GPTs and retail-focused AI agents.
- Understand both demand-side and supply-side use cases of AI in retail from product discovery to supply chain optimization.
- Differentiate yourself with an exclusive SCU certification recognized by industry leaders.
- Explore how agentic AI systems are reshaping merchandising and customer interaction.
After completing this course you will:
- Understand how AI is transforming retail strategy, operations, and customer experience.
- Learn how to design and deploy simple AI-driven tools to enhance merchandising and sales.
- Gain familiarity with real-world AI frameworks used by leading retailers.
- Be equipped to discuss the future of retail innovation powered by Generative AI.
- Receive a LinkedIn-verified certificate showcasing your AI-in-retail expertise.
Retail sales continue to migrate from brick and mortar to online at an unprecedented rate. The pandemic accelerated this migration which means many consumers are shopping now with a digital-first mindset. Digital merchandising begins when the customer arrives at the digital property of a retailer. Responding to customers at this moment is crucial part of a successful eCommerce business. It’s the secret to engaging shoppers and guiding them to purchase.
One key ingredient to improving online engagement is giving customers an outstanding digital experience. Recognizing the importance of the digital experience retailers have turned to digital platforms and technologies to deliver the experience. The Bloomreach technology platform is a leading platform for digital engagement. This certification will provide you with a hands on exposure to the Bloomreach technology platform and will demonstrate how to provide customers an experience that leads them to easily discover what they are looking for, and purchase and draw them back for future purchases.
Here is an added bonus: RMI was the first to partner with Bloomreach to offer this certification and to date the only academic partner. So your certification will be a unique asset.
The course is delivered virtually with additional resources designed for:
- Understanding of eCommerce tools and how they function.
- Merchandising activities and their purposes.
- High level eCommerce analytics terms and meanings.
An overview of what two days of this program will cover . . . .
- Introduction to Digital Merchandising
- The Digital Ecosystem
- How Search Engine Works
- Recommendations Zones
- Digital Analytics
- What Comes Next, Potential Impacts of AI
- US developments in GenAI
- Wrap-up & Questions
Our Instructor
Justin is a seasoned multi-channel merchandising professional with over fifteen years of experience. He currently works with Bloomreach as the Associate Director of Academy. In this role he leads product education programs for Bloomreach employees, clients, and partners. Prior to this role he was a consultant and trainer focused on the Bloomreach Discovery product. In that capacity he worked with clients to help drive adoption and drive maximum value from the tool.
Prior to joining Bloomreach, Justin worked with well-known organizations including Lowe’s Home Improvement, PetSmart, The Home Depot and JCPenney. For each of these companies he leveraged a variety of analytics and site platform tools to drive customer experience and process improvements.
Our Faculty
He has served as Faculty Director of the Executive MBA program, a visiting Professor at the Graduate School of Business at Stanford University, a guest faculty in the Stanford Executive MMP program, Senior Vice President and Chief Marketing Officer of SpinCircuit Inc, a provider of supply chain integration services to the electronics industry and served on the Board of Directors for Overstock.com.
Dr. Kalyanam advises early stage startups and designed and delivered the first Retail University program at Google and today is developing the 3rd generation of this program. It is through his strong connections, he is able to engage industry collaboration for RMI and the retail studies program.
Kirthi finds inspiration in Silicon Valley’s entrepreneurial spirit, expanding the boundaries to connect ideas, and organizations through RMI’s retail study students and transformative programming. He is committed to discovery through the blending of the retail and technology industries.
He received his Ph.D. in business administration from the Krannert School of Management, Purdue University.
Our Industry Experts
Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing and was on the founding team of telecom company FirstMark Communications. Raj also worked in technology investment banking at Lazard Freres. Raj serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed stage venture capital firm Founder Collective and an individual investor in over 20 start-ups.
Hiring managers from a variety of industries share their thoughts on the Certification difference.
Absolutely - digital merchandisers have the potential to lead an eCommerce operation so this specialty is often critical to operating a successful business online. As a hiring manager, I would definitely interview an applicant with a certification in digital merchandising.
High. It tells me they are serious and curious, which are two very important qualities, especially in digital. Between two resumes, where experience was equal, if one had additional certifications and the other did not, I would choose the one with, every time.
I was working on filling an internship position. There were several qualified applicants whom I believed could do the job. A deciding factor for me was that one applicant had gone out and gotten certified in a few areas including Google Analytics. In my mind this person had a better base of knowledge and a willingness the extra mile.
Absolutely. The digital field has become increasingly competitive. Certifications like this definitively demonstrate that an applicant has built up some skills prior to their first day on the job.
Bloomreach impacts over $400 billion in digital commerce annually, the equivalent of over 25% of B2C e-commerce in the U.S. and U.K. markets combined.
Bloomreach personalizes the e-commerce experience. It unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — continuously reflecting a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; and Content, a headless content management system. The company has more than 30 AI patents and serves 850+ global brands including: Albertsons, Bosch, Puma, and Marks & Spencer. Visit www.bloomreach.com for more information.
Some of the Amazing customers using Bloomreach's Digital Merchandising capabilities . . .
Bloomreach Clients
Bloomreach Clients
Bloomreach Clients
Bloomreach Clients
Bloomreach Clients
"Having the right item, at the right place, at the right time is the ultimate driver of success in retailing, and AI promises to be a game changer in delivering the best outcomes for customers. Retailing has always been a blend of art and science, and the successful merchant leaders of tomorrow will need to be skilled users of AI tools while keeping the customer at the center of everything they do."
"We are using AI as an exceptional tool to strengthen our human capital"
Frequently Asked Questions
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