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Advertising

Below are resources to help student organizations with advertising on campus and online.

Note: It is highly recommended that student organizations refrain from advertising an event or program until the room (location) is confirmed as reserved and any required contracts are fully reviewed and signed by SCU and the other parties.

Guidelines

If your student organization received funding for your event from another organization, department, or other entity, it is highly recommended that you list these sponsors on all marketing. For example: "Funded by NAME OF SPONSOR."

Also, all marketing needs to include the Access Policy Statement. This statement reads as follows:

"In compliance with the ADA/504, please direct your accommodation requests to NAME at EMAIL ADDRESS."

For NAME fill in the name of the primary student organizing this event, and for EMAIL ADDRESS fill in that student's email address. You may use a phone number instead of an email address.

Santa Clara University has set standards for how departments and student organizations should use the official logo, seal, wordmark, fonts, colors, and other visual elements.

Click here to view the SCU style guide.

Posting & Chalking

Guidelines for student organizations posting printed and digital material as well as chalking may be found in the Student Handbook, particularly in the section titled "Posting Material & Chalking" (pages 45-48).

The Office of Residence Life has guidelines for student organizations wanting to post promotional material in the residence halls, including digital ads on LCD television screens. Posting of printed material for an event series, a re-occurring event, or a monthly calendar of multiple events is allowed. All other postings must be through the TV screens.

Residence Hall Posting Policy

Note: Dorm storming is a prohibited form of marketing in the residence halls.

Each building has its own posting policy and procedure so consult with the staff in each building to determine what can and cannot be posted.

Two rules of thumb to follow:

  • If you do not see any flyers posted anywhere in a certain building, then your flyers are likely not acceptable to post.
  • If you see flyers posted only by departments housed within a certain building, then your flyers are likely not acceptable to post unless you are co-sponsoring an event with one of these departments.

Email to the Student Body

Student organizations may submit messages to the SCU Student Events email list managed by the Associated Student Government (ASG). Messages on this email list will be posted in the weekly "This Week at SCU" email sent to the entire student body (distributed on Sunday evenings).

Keep in mind that your message will not be a stand-alone message and will instead be part of a larger email with several other messages. Only chartered student organizations (CSOs) and Ruff Riders may post one stand-alone message per week on the SCU Student Events email list.

Request to Post a Message in the Weekly Email to Students (online form)

All submission requests are subject to approval by the ASG Public Relations Vice President and ASG advisor.

Benson Memorial Center

Student organizations may reserve tables inside and outside the Benson Memorial Center to promote themselves and their events. To reserve tables, complete the online reservation form.

Student organizations may hang banners on the top railings of the east and west staircases leading to the 2nd floor of the Benson Memorial Center. Banners must measure no more than 3 feet in width by 6 feet in length and must be hung by the clips provided. Reservations are on a "first come, first serve" basis and are for 2-week time blocks. To reserve banner space, contact Leah Nakasaki-Peterson.

Residence Halls

The Office of Residence Life has guidelines for student organizations wanting to post promotional material in the residence halls, including digital ads on LCD television screens. Posting of printed material for an event series, a re-occurring event, or a monthly calendar of multiple events is allowed. All other postings must be through the TV screens.

Residence Hall Posting Policy

Note: Dorm storming is a prohibited form of marketing in the residence halls.

Digital Ads on TV Screens

Student organizations may display digital ads on LCD television screens in various buildings around campus. Keep in mind the posting policy and procedure may vary building to building.

Click here for more information about posting digital ads around campus TV screens.

List of buildings with TV screens (not a full list):

  • Vari Hall (Arts & Sciences)
  • Bannan Building (Engineering)
  • Bannan Building (Law)
  • Benson Memorial Center
  • Donohue Alumni House
  • Learning Commons
  • Lucas Hall (Business)
  • Malley Fitness & Recreation Center

The Office of Residence Life has guidelines for student organizations wanting to post promotional material in the residence halls, including digital ads on LCD television screens. Posting of printed material for an event series, a re-occurring event, or a monthly calendar of multiple events is allowed. All other postings must be through the TV screens.

Residence Hall Posting Policy