The visual identity guidelines set the standard for the university's creative communications, supporting a cohesive, recognizable brand presence across all channels.
- University Logos
Review the correct usage of SCU’s official brand marks, including primary university logos, Tier 2 and Tier 3 unit lockups, the university seal, and the Athletics mark.
- Colors
Use SCU's brand color palette to create visually consistent, brand-aligned content that reinforces recognition and clarity across all communications.
- Typography
Our approved typefaces and fonts play a critical role in establishing consistent brand recognition in visual materials and communications.
- Videography (Coming Soon)
Understand SCU’s standards and best practices for creating, editing, and sharing video content that reflects the university’s brand identity and values.
- Photography
Learn about SCU’s photography policies, visual style, the process for requesting a photoshoot, and the university’s photo library.
- Templates
Choose from SCU’s collection of branded templates in Canva, Google Slides, and Adobe Libraries designed to help streamline content creation and ensure consistency across SCU communications.
- Patterns
Use our textured patterns as subtle visual accents to add depth and visual appeal to select communication materials.
- Web Design (Coming Soon)
Our web design team assists university departments and campus units with building and managing their websites. We ensure that public-facing content and associated backend HTML components meet current accessibility standards, supporting the university's vision and commitment to inclusivity.








