Visual Identity Guidelines

Santa Clara University’s brand embodies creativity, ethical leadership, purpose, and innovation. To complement our revitalized visual identity and marketing platform, we’ve created guidelines to help campus communicators represent the Santa Clara brand consistently and confidently. These guidelines leverage our visual identity to communicate the University’s stature, impact, and mission to key audiences, while advancing our strategic priorities and institutional goals.

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Visual Identity Guidelines

Introduction

The visual identity guidelines establish comprehensive standards for the organization’s visual and creative materials, encompassing logos, photography, videography, templates, and visual elements.

University Logos
Review the correct usage of SCU’s official brand marks, including primary university logos, Tier 2 and Tier 3 unit lockups, the university seal, and the Athletics mark.

Videography (Coming Soon)
Understand SCU’s standards and best practices for creating, editing, and sharing video content that reflects the university’s brand identity and values.

Photography
Learn about SCU’s photography policies, visual style, the process for requesting a photoshoot, and the university’s photo library.

Templates
Choose from SCU’s collection of branded templates in Canva, Google Slides, and Adobe Libraries designed to help streamline content creation and ensure consistency across SCU communications.

Visual Elements
Create brand aligned content using SCU’s brand color palette, approved font families, and textured patterns.